Sales Manager - Digital Sales & Retail at Aditya Birla Capital

About the Role

This position is tasked with strategically increasing and expanding revenue by formulating sales and business strategies focused on leveraging the Aditya Birla Group (ABG) ecosystem, which includes ABG employees, distributors, vendors, and others.

Organizational Context and Challenges

ABC Digital, a wholly owned subsidiary formed in 2023, distributes Aditya Birla Capital products and delivers customer services including web-based and e-commerce platforms, payment facilities, and related activities. The company is developing an omnichannel direct-to-consumer platform (website and app) to attract new clientele and provide seamless service. Additionally, ABC Digital manages virtual engagement through inbound and outbound calls and cross-sells ABC products to branch visitors.

ABC Digital cooperates with all subsidiaries of ABCL to provide a personalized, seamless omnichannel experience by enhancing capacity and productivity through investments in talent, technology, marketing, and data analytics.

The role confronts specific challenges such as penetrating the ABG ecosystem, conducting marketing within its facilities to raise awareness and boost sales of ABC Digital's financial offerings, and discovering business opportunities to scale and increase revenue from these locations. Furthermore, responsibilities include providing financial product services and after-sales support, leveraging opportunities in ABG plants, branches, and natural/open markets in the assigned region, and ensuring regular visits to ABG plants and factories near the branch location to engage ABG employees and their families.

Building strong relationships with plant heads and local workers, traveling frequently to plant or factory sites, communicating clearly about financial awareness and product features, and demonstrating discipline, dedication, persistence, and superior customer service are essential.

Key Responsibilities

• Drive sales productivity by meeting business targets and maintaining an effective product mix.
• Accelerate new customer acquisition and enhance cross-selling and upselling to existing customers.
• Ensure operational efficiency across customer lifecycle processes such as sourcing, approval, servicing, and collections through coordination with various stakeholders.
• Adopt improved processes and best practices to boost productivity and business contribution of Direct Sales Agents (DSAs).
• Monitor market trends and competition closely to identify new business opportunities and stay competitive.
• Report market and competitive insights regularly to senior management.
• Focus on personal development through leveraging online and offline learning platforms.