Sales Manager - B2B (FMEG)

Role Overview

Lead and strategize to propel the branch's growth in the B2B sector specializing in wires, switches, switchgears, and electrical solutions. Establish the branch as a dynamic, high-performing unit by driving institutional sales, strategic customer onboarding, channel effectiveness, and exercising complete profit and loss accountability.

Key Responsibilities

• Formulate and implement yearly business plans, set targets, and devise growth strategies aimed at institutional and project-oriented sales.
• Boost revenues across corporate, institutional, OEM, EPC, government, and major project domains.
• Regularly review business metrics via MIS, forecasting, sales funnel analysis, and ROI calculations.
• Secure and manage key accounts including builders, architects, consultants, EPC contractors, industrial clients, and government agencies.
• Lead contract negotiations covering pricing, trade terms, credit frameworks, and long-term contracts.
• Develop strategic partnerships with influential stakeholders such as specifiers and project decision-makers.
• Supervise sales, commercial functions, logistics, collections, customer service, branch administration, and ensure compliance with statutory requirements.
• Guarantee exceptional project execution, timely deliveries, efficient order processing, and clear communication with customers.

Qualifications and Experience

• Over 15 years in B2B sales within wires, Fast Moving Electrical Goods (FMEG), electrical products, consumer durables, building materials, industrial solutions, or related sectors.
• At least 5 years in a leadership or branch management position with comprehensive profit and loss or business unit responsibility.
• Educational credentials including B.Tech or B.E. in any discipline.
• Preferred to have an MBA or PGDM specializing in Sales, Marketing, or Operations.
• Proven track record in institutional selling, project management, specification-based sales, and managing key accounts.