Regional Sales Manager - DM Kanpur

Overview

The role focuses on steering the strategic direction and execution of customer-level policies related to cross-selling and up-selling initiatives. The goal is to directly and measurably boost company revenues and contribute to Aditya Birla Financial Services Group's overall performance.

Responsibilities

The candidate will be responsible for establishing an analytics-driven decision-making environment and collaborating with internal teams and external experts to develop and implement predictive propensity models. This will support maximizing customer penetration and enhancing profitability at the customer level.

Key Responsibilities and Actions

• Design and maintain a robust and evolving cross-sell and up-sell framework, regularly evaluating its effectiveness through performance reviews and hypothesis testing experiments.
• Facilitate coordination among multiple internal teams across the organization and external bodies to ensure seamless strategy implementation and data exchange.
• Engage key stakeholders including Direct Sales Force, Direct Marketing, and Third Party Distributors to build consensus and drive the cross-sell/up-sell processes.
• Gather ongoing feedback from these stakeholders and their hierarchies regarding lead management to improve processes.
• Continuously refine marketing processes and campaigns to increase response and conversion rates thereby improving Marketing Return on Investment (ROI), through pilot experiments and rollouts.
• Drive the creation and execution of an analytics-based decision support system to segment customers effectively and tailor communications accordingly.
• Promote an analytics culture within teams by acting as a process champion, conducting regular experimental refinements, and maintaining a centralized knowledge base.
• Collaborate with Operations and Technology departments to integrate these analytic-driven strategies into business functions.