Sales Executive – WhatsApp and Customer Sales

About Nakshathra Gold & Diamonds

Nakshathra Gold & Diamonds stands as one of the fastest expanding jewellery retail brands in South India, with operations in Kerala and Hyderabad. Renowned for possessing the world's largest lightweight jewellery collections, the company offers a diverse range of 22K gold jewellery, including diamond and bridal collections, daily-wear items, gold saving schemes, and gold exchange programs.

Role Overview

The company is seeking motivated Sales Executives skilled at engaging customers primarily through WhatsApp and phone interactions. Unlike customer support roles, this position focuses on successfully converting digital enquiries into showroom visits and confirmed sales by understanding customer needs, providing thorough product guidance, and maintaining persistent follow-ups.

Key Responsibilities

• Manage incoming customer enquiries from WhatsApp, phone calls, and other digital means.
• Identify customer requirements and recommend appropriate jewellery products.
• Drive conversions by transforming enquiries into showroom visits and completed sales.
• Offer detailed information about pricing, promotions, product availability, gold schemes, and exchange options.
• Establish trust and rapport throughout the buyer's journey.
• Handle multiple WhatsApp conversations simultaneously with prompt, clear, and professional responses.
• Provide product catalogs, images, videos, pricing, and offers as needed.
• Perform systematic follow-ups to ensure customer engagement until a sale is made or declined.
• Re-engage previous customers to encourage repeat purchases and inform them about new arrivals and special campaigns.
• Maintain customer data and communication logs accurately using CRM tools such as respond.io.
• Collaborate with showroom teams to ensure seamless customer experiences.
• Consistently meet or exceed monthly sales conversion targets and maintain high productivity.

Candidate Profile

Applicants should possess between two and five years of experience in sales roles such as WhatsApp sales, tele-sales, inside sales, or retail sales, preferably within jewellery, fashion, electronics, or automobile sectors. Proven success in managing multiple customer interactions and converting enquiries into sales is essential.

Skills and Technical Proficiencies

• Strong sales and negotiation capabilities.
• Excellent written communication for digital platforms including WhatsApp.
• Confident and clear verbal communication skills for phone conversations.
• Ability to multitask and manage time efficiently.
• Discipline in follow-ups and effective customer relationship maintenance.
• Competency with CRM and lead management systems, especially respond.io and WhatsApp Business.

Language Requirements

• Fluency in Malayalam is mandatory.
• Proficient English communication skills are required.
• Hindi language skills are preferred.

Success Indicators

• Quick, professional responses to customer enquiries.
• Efficient management of multiple conversations while preserving quality.
• Achievement of enquiry-to-sale conversion and follow-up benchmarks.
• High rate of converting enquiries into showroom visits and sales.
• Development of long-term customer relationships resulting in repeat business.
• Accurate upkeep of CRM records.
• Consistent attainment of sales targets.
• Delivery of exceptional customer service consistent with Nakshathra's standards.

What Nakshathra Offers

• Opportunity to work with a rapidly growing jewellery brand.
• Comprehensive sales training plus ongoing development.
• Access to high-quality leads from marketing campaigns.
• Exposure to modern customer communication platforms.
• Competitive salary with performance-linked incentives.
• Career progression potential within sales and retail operations.
• Supportive and professional work environment focused on results.