Social Media Manager

About Nakshathra Gold & Diamonds

Nakshathra Gold & Diamonds is a rapidly expanding jewellery retail brand with a strong footprint across the GCC and India, operating over 30 showrooms including 9 in India. Renowned for trust, craftsmanship, and an influential digital presence, the brand emphasizes jewellery collections featuring lightweight pieces, diamonds, 18K and 22K gold, and bridal assortments supported by showroom-driven marketing efforts.

Role Overview

We are seeking an experienced Social Media Manager to spearhead the social media strategy, content leadership, creative delivery, and digital channel growth. This leadership position demands a blend of creative insight, strategic planning, data analysis, and team management capabilities to drive tangible business outcomes.

Key Responsibilities

• Create and implement a wide-ranging social media approach that supports brand visibility, customer engagement, showroom visits, inquiries, and sales growth.
• Manage content strategies for platforms including Instagram, Facebook, TikTok, Snapchat, YouTube, LinkedIn, and emerging channels, ensuring tailored content direction per platform.
• Develop monthly content schedules featuring product highlights, bridal and diamond jewellery collections, lightweight pieces, educational stories, customer testimonials, campaigns, festive offers, influencer collaborations, and trending topics.
• Lead collaboration with videographers, editors, designers, writers, and showroom teams by crafting creative briefs, shooting plans, ideation, and content production timelines.
• Coordinate showroom-level content creation across more than 14 locations to maintain a steady stream of high-quality videos and local campaigns showcasing customer experiences and product presentations.
• Organize product launches, seasonal and brand campaigns with a consistent premium visual identity.
• Partner with the performance marketing team to convert organic content successes into effective paid promotions.
• Strengthen community engagement by managing audience interactions, monitoring trends, pinpointing customer insights, and leveraging social conversations for content opportunities.
• Stay updated on competitor moves, industry trends, platform changes, and new content formats to sustain market leadership.
• Uphold superior content quality and brand storytelling across all digital touchpoints.
• Analyze social media performance using metrics such as reach, engagement, watch time, audience growth, inquiries, content success, and campaign ROI to refine strategies continually.

Prerequisites

• 5 to 8 years of experience in social media, content strategy, or digital marketing roles.
• At least 2 to 3 years in managerial or leadership positions overseeing creative or marketing teams.
• Proficiency with short-form video platforms like Instagram Reels, TikTok, YouTube Shorts, and Snapchat.
• Demonstrated ability to lead videographers, editors, designers, content creators, and cross-functional teams.
• Strong knowledge of social media strategies, content planning, audience growth, community management, influencer partnerships, and analytics.
• Working understanding of Meta Ads and Google Ads and capability to collaborate with performance marketing specialists.
• Excellent project management, communication, and leadership skills, adept at handling multiple campaigns simultaneously.
• Experience in jewellery, fashion, luxury, beauty, lifestyle, retail, or multi-location consumer brands is highly advantageous.

Performance Indicators

• Consistency and frequency of content calendar execution.
• Enhancement in content quality and brand coherence.
• Growth in significant reach, engagement, and follower count.
• Increase in customer and product inquiries as well as showroom visits.
• Watch time and completion rates for Reels and video content.
• Active showroom participation across 9 branches.
• Efficiency of videographers and speed of content delivery.
• Timely campaign rollout and generation of content-driven leads.
• Performance of content featuring founders and brand ambassadors.
• Effectiveness of coordination with sales and marketing teams.

Preferred Industry Background

Jewellery, Fashion, Luxury Retail, Beauty, Lifestyle, Premium Consumer Brands, Multi-location and Mall-based Retail, Direct-to-Consumer brands.

Educational Requirements

Applicants should hold a bachelor's or postgraduate degree in Marketing, Media, Mass Communication, Advertising, Digital Marketing, or related fields. A strong portfolio and relevant experience might substitute the need for postgraduate qualifications.

Why Join Us?

• Join a leading jewellery brand expanding rapidly across multiple markets.
• Lead digital marketing efforts for a premium retail brand with 14+ showrooms and ambitious growth plans.
• Collaborate with an innovative, creative marketing team in a fast-changing environment.
• Play a pivotal role in shaping the brand's digital narrative and social media presence.