Sales Director - FMCG

About the Role

Join an esteemed Saudi FMCG food manufacturer recognized for its rich tradition of delivering premium dairy and food products throughout the Kingdom. As the Sales Director, you will spearhead the overall sales strategy, ensuring steady revenue growth, expanding market reach, and driving profitability. You will oversee strategic sales direction, lead execution excellence, broaden sales coverage countrywide, and manage sizeable sales teams aligned with the company’s vision and long-term goals.

Key Responsibilities

• Formulate and implement comprehensive sales strategies aimed at meeting revenue, profitability, market share, and distribution targets across Saudi Arabia.
• Lead and mentor the sales team to ensure top performance across diverse sales channels and regions.
• Accelerate business growth by enhancing market penetration, nurturing major client relationships, and exploring new commercial avenues.
• Manage sales operations including planning, forecasting, budgeting, pricing, and performance oversight to guarantee sustainable growth and operational efficiency.
• Keep abreast of market dynamics and competitor actions to refine sales tactics and route-to-market approaches.
• Collaborate with departments such as Marketing, Supply Chain, Finance, Production, and Operations to fulfill business goals and boost customer satisfaction.

Essential Qualifications and Experience

• A bachelor's degree in Business Administration, Marketing, or a related discipline; an MBA is preferred.
• Over 10 years of experience in FMCG sales, including a minimum of 5 years in a senior leadership capacity within the food, dairy, or beverage industries.
• In-depth understanding of the Saudi FMCG landscape with proven expertise managing sales across multiple channels including traditional and modern trade, key accounts, e-commerce, foodservice, and cash van distribution.
• Proven achievement in driving revenue growth, expanding market presence, and developing route-to-market strategies.
• Strong commercial insight with skills in forecasting, budgeting, pricing, trade spending, and profit & loss management.
• Outstanding leadership, negotiation, analysis, and stakeholder engagement capabilities with the ability to build effective teams and collaborate cross-functionally.