Retail Marketing Specialist

About Salomon and Role Overview

Founded in 1947 in the French Alps, Salomon is a global leader renowned for pioneering outdoor sports and lifestyle products designed to empower individuals to explore and surpass limits. As a member of Amer Sports, you will join a global family of iconic brands with ambitious expansion goals.

The Retail Marketing Specialist is entrusted with bringing the Salomon brand vibrantly to life across retail touchpoints in Australia and New Zealand. This role is pivotal in planning, coordinating, and implementing all retail marketing initiatives including new store launches, in-store promotions, activations, and maintaining clear communication channels with both internal teams and external retail partners.

Key Responsibilities

• Execute retail marketing initiatives across all Australian and New Zealand retail stores.
• Plan and deliver marketing strategies and events for new store launches.
• Maintain and manage all retail distribution lists, including artwork, shopping centre contacts, and supplier databases.
• Oversee the Retail Marketing calendar to ensure prompt execution of campaigns and initiatives.
• Develop, manage, and distribute monthly Point of Purchase (POP) packs to guarantee stores have up-to-date campaign materials.
• Coordinate retail activations that engage local communities aligned with Salomon's brand values.
• Support the in-store Salomon S/Plus strategy to improve consumer loyalty and experience.
• Drive innovation in retail experiences to distinguish Salomon stores and enhance brand visibility.
• Manage the retail marketing budget efficiently to maximize return on investment.
• Compile and present post-campaign analysis reports for all marketing activities and events.

Candidate Profile

The ideal applicant is a commercially savvy retail marketing expert with actual retail experience, capable of developing and executing strategic, long-term marketing plans that meet brand goals. You have a proven track record managing annual marketing schedules, product launches, and seasonal promotional campaigns.

You excel in fast-moving environments, juggling various priorities under tight deadlines with urgency and dedication. Your skills include managing marketing budgets, spotting chances to optimize ROI, and effectively troubleshooting issues at their core. Strong communication and project management abilities, along with knowledge of brand management, visual merchandising, and customer engagement tactics are essential. Familiarity with creative design software like Canva or InDesign is highly desirable.

Above all, you are known for honest and respectful communication that fosters positive relationships and an empowering workplace culture.

Benefits and Culture

• Competitive salary package including bonus and superannuation.
• Attractive staff discounts within Salomon and Amer Sports brands.
• Product allowance provided.
• Parental Leave Top-Up Program.
• Access to Employee Assistance Program (EAP).
• Continuous opportunities for training and professional growth.
• Chance to contribute to a globally expanding organization.

Equal Opportunity Commitment

Salomon is dedicated to cultivating an environment where all individuals can thrive. We welcome applicants who may not meet every requirement but believe they can add unique value to our team.