PR & Social Media Specialist

About Arc'teryx and the Role

Arc'teryx is a brand passionate about inspiring outdoor lifestyles. Founded in mountainous terrain and designed for high performance, the company crafts products and experiences that connect people with nature and each other.

We are currently seeking a PR & Social Media Specialist to spearhead and implement our earned media and social media strategies within Australia and New Zealand (ANZ). This role involves creating culturally impactful ideas and initiatives to enhance brand awareness, relevance, and audience engagement.

Key Responsibilities

• Assist in developing and take the lead on executing Arc'teryx's earned media strategy throughout ANZ.
• Create culturally aligned concepts and moments that capture attention and elevate brand visibility and relevance.
• Spot opportunities for activations, events, partnerships, public relations, publishers, and cultural platforms integration.
• Lead the creation and implementation of the social media strategy for the ANZ region.
• Design comprehensive, strategic, and content-driven social media plans articulating Arc'teryx's brand stance and enhancing cultural relevance.
• Manage the daily operations and performance metrics of Arc'teryx's social channels in ANZ.
• Develop and execute earned and social media strategies to highlight major brand events, product releases, and core gear collections.
• Communicate Arc'teryx's reputation as a premium mountain brand and innovator through culturally relevant messaging.
• Organize earned media activations, events, and culturally significant moments aimed at generating organic attention and amplification.
• Identify and pursue cultural, publisher, and brand partnership opportunities that broaden reach and relevance.
• Discover and promote compelling brand and product narratives with significant earned media potential.
• Cultivate proactive relationships with media, publishers, cultural platforms, and influencers.
• Monitor performance across earned media, cultural initiatives, and social channels; extract insights and identify improvement opportunities.
• Track key performance indicators including social reach, engagement, audience growth, earned media reach, and organic amplification.

Candidate Qualifications

• Extensive experience in earned marketing, PR, and social media within premium, cultural, fashion, lifestyle, or top consumer brands.
• Proven track record in creating culturally relevant, earned media concepts and activations.
• Creative and strategic thinker with in-depth understanding of brand attention capture and cultural engagement.
• Skilled in designing and implementing strategic, content-focused social media campaigns.
• Experienced in growing social platforms through unique content and effective channel strategies.
• Capable of independently conducting short-form video projects, including concept development, filming, editing, and publishing.
• Deep knowledge of contemporary culture, social media platforms, audience behaviors, and emerging trends.
• Relevant tertiary qualifications in Marketing, Communications, PR, or related disciplines.
• Authentic passion for the outdoors and living Arc'teryx's brand values.

Benefits and Company Culture

• Attractive product discounts across Arc'teryx and other Amer Sports brands.
• Competitive salary package with bonus opportunities.
• Defined career progression and development opportunities within a global organization.
• Access to complimentary mental health and wellbeing services through an Employee Assistance Program.
• Continuous training, leadership growth, and learning programs.
• Opportunity to work within a dedicated, purpose-driven team passionate about outdoor lifestyles.