Regional Sales Director

About the Role

The Regional Sales Director will oversee commercial operations throughout the Eastern United States and Eastern Canada for CASE Construction Equipment. This leadership role entails working closely with the independent CASE dealer network to formulate business growth strategies, enhance dealer effectiveness, nurture executive customer relationships, and stimulate profitable expansion. The position requires leading an efficient field sales team and collaborating cross-functionally to implement regional business plans that deliver significant results for dealers and customers.

Key Responsibilities

• Manage and coach a high-achieving regional sales team to meet objectives.
• Collaborate with CASE dealers to increase market share and boost business performance.
• Design and implement regional business strategies aligned with organizational goals.
• Build and maintain strong connections with dealer principals and major customers.
• Conduct market and competitor analyses to identify new growth prospects.
• Resolve complex business issues to secure sustainable outcomes.
• Work jointly with dealers to create and execute annual plans targeting retail sales growth, customer acquisition, improved market penetration, operational efficiency, and profitability.
• Analyze market trends, competitor behavior, customer demands, and dealer performance to devise strategic, actionable plans.
• Lead regional commercial activities including product launches and growth initiatives focused on customers.
• Partner with departments such as Marketing, Product Management, Network Development, Aftermarket, Finance, Supply Chain, Digital Solutions, and CNH Capital to ensure superior dealer and customer experiences.
• Represent the dealer network by delivering market intelligence, customer insights, competitive evaluations, and strategic recommendations influencing future offerings and commercial approaches.
• Assess multifaceted business situations involving dealer output, customer relations, competition, and finances; develop data-driven, practical solutions fostering lasting success.
• Ensure accountability for retail performance, wholesale operations, inventory management, profitability, customer satisfaction, and overall regional business outcomes.
• Promote a culture emphasizing accountability, cooperation, ongoing improvement, and leadership development within the sales team and dealer partners.
• Act as a professional ambassador of CASE Construction Equipment at dealer meetings, customer events, industry bodies, and trade exhibitions.

Qualifications and Experience

• Bachelor’s degree in Business, Marketing, Engineering, Construction Management, Agriculture, or related field is required; advanced degrees such as MBA are preferred.
• A minimum of 10 years of progressive leadership experience in commercial roles within construction equipment, heavy machinery, industrial equipment, or similar dealer-based distribution environments.

Preferred Skills and Competencies

• Strategic Business Leadership: Proven ability to craft and execute long-term regional strategies aligning dealer and company goals, anticipating market shifts, and fostering sustainable business growth.
• Dealer Network Leadership & Relationship Management: Skilled at building and maintaining trusted partnerships with dealer principals, key customers, and internal groups, influencing and coaching to enhance dealer performance and customer connections.
• Business Acumen & Problem Solving: Aptitude for analytical thinking, financial literacy, and sound judgment in solving complex challenges and implementing effective business solutions.

Compensation

This role’s annual salary falls between USD 153,000 and USD 235,175, plus applicable bonuses. Actual compensation will vary depending on experience, skills, and qualifications. Salary ranges pertain to the primary location, with possible variation communicated before interviews if other locations are considered.

Additional Details

The company offers a dynamic international career environment with an emphasis on innovation and collaboration. Benefits include flexible work arrangements, retirement plans, tuition reimbursement, parental leave, adoption support, fertility and family-building assistance, employee assistance programs, charitable matching and volunteer opportunities. The employer is committed to equal opportunity employment and actively supports diversity and inclusion.

Workplace and Location

This is a full-time, on-site position located in Harrisburg, Pennsylvania.