Regional CRM Strategy & Analytics Associate, Regional Brand & Growth Marketing

About The Team

The Regional CRM team is dedicated to advancing active user growth on Shopee by maximizing customer lifetime value. This is achieved through customized customer journeys, personalized incentives, advanced data science models, and localized marketing approaches. Collaborating closely with regional and local teams, the team designs and implements influential initiatives that yield tangible results. Rooted in a data-driven culture and a commitment to innovation, the team continually optimizes campaign outcomes through thorough testing and establishes scalable best practices across the region.

Role Overview

• Develop user segmentation models and craft impactful marketing initiatives designed for various customer lifecycle phases to directly support key business goals.
• Create and manage both short- and long-term budget plans alongside innovative campaign strategies that aim to grow the user base while maintaining a sustainable return on investment.
• Lead pilot projects and scale experimental efforts that promote long-term user engagement and strengthen the ecosystem's overall health.
• Champion CRM strategies within regional and local teams, gaining stakeholder support and ensuring effective execution of programs.
• Design and implement thorough A/B testing methods to evaluate hypotheses and pilot new initiatives.
• Perform detailed analysis of test results and user behavior to extract actionable insights and adjust strategies accordingly.
• Collaborate closely with Product and Engineering teams to incorporate advanced AI and algorithmic tools, as well as establish refined KPIs to gauge the effectiveness of these solutions.
• Manage the rollout and enhancement of automated campaigns region-wide, coordinating with regional and local partners to ensure precise targeting and top operational standards.

Candidate Requirements

• A bachelor's degree in Business, Marketing, Analytics, Statistics, or a related discipline.
• Experience in data handling, deriving insights, constructing reporting frameworks, and implementing practical data-driven solutions is advantageous.
• Strong analytical aptitude with proficiency in Excel, Google Sheets, and Google Slides; familiarity with large language models (LLM) is a plus.
• Understanding of A/B testing principles and the capability to design experiments for hypothesis validation.
• Excellent communication and stakeholder engagement abilities.
• A proactive learner who can work autonomously and collaboratively.