Shopee

Regional Content Specialist, Regional Brand & Growth Marketing

Shopee

Singapore · Full Time

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Experience
2+ yrs
Salary
Openings
1
Posted
3 weeks ago
Work mode
In office
Education
Bachelor's Degree
Eligibility
Applicants should hold a bachelor’s degree in Marketing, Communications, Business, or a similar field, and bring at least 2 years of relevant experience in SEO content, digital content, editorial work, or content marketing.
Resume
Required to apply

Where you'll work

Job description

About the team

This position sits within Monee’s regional SEO content function and is aimed at someone who can move quickly, work with AI-enabled processes, and help deliver content at scale across several markets. The focus is on improving search visibility in both conventional search engines and AI-powered search experiences.

The role calls for someone with a sharp eye for content quality, a solid feel for how users search in different regions, and sensitivity to language and local market differences. You will partner with the regional SEO team to run scalable content operations, contribute to experimentation, and strengthen workflow efficiency across markets.

In practice, the job combines execution using AI tools, coordination across teams, and operational ownership to support regional SEO growth efforts.

Responsibilities

  • Own the SEO content process end to end, including ideation, briefing, optimisation, and handoff to local teams.
  • Assess and improve SEO-oriented content so it aligns with user intent, search demand, and market priorities.
  • Use AI-supported workflows to make content production more scalable and improve search performance.
  • Work with local teams, writers, and stakeholders to keep delivery on schedule and quality standards consistent.
  • Help run SEO content tests and broader scalable content initiatives across different markets.
  • Keep trackers, process documents, and workflow materials organised and up to date.
  • Spot content gaps and optimisation opportunities based on regional strategy and business needs.

Requirements

  • A bachelor’s degree in Marketing, Communications, Business, or a related discipline.
  • At least 2 years of experience in SEO content, digital content, editorial, or content marketing.
  • Good grasp of SEO basics, including keyword research, search intent, and on-page optimisation.
  • Practical experience using AI tools such as ChatGPT, Gemini, Claude, or Perplexity in content workflows.
  • Comfort with SEO and analytics platforms such as Google Search Console, Ahrefs, Google Analytics, or similar tools.
  • Strong planning and execution skills, with the ability to handle several workflows and deadlines across markets.
  • A collaborative, proactive approach with the ability to coordinate smoothly with local teams, writers, and other stakeholders.

Additional information

This role is focused on regional SEO content operations and experimentation, with a strong emphasis on efficiency, quality control, and market-level localisation. Candidates should be comfortable working across multiple markets and adapting content workflows to different local needs.

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