Public Relations & Branding Associate - Regional Marketing

About The Team

The Brand Marketing team is dedicated to creating and executing diverse brand campaigns throughout Shopee's markets. Their mission involves defining Shopee's brand image, enhancing customer engagement, and ensuring harmonised messaging internationally.

Role Overview

The Public Relations & Branding Associate works within this team to handle PR activities that complement broader marketing efforts, including offline events, social engagement, partnerships, and in-app promotions. This position requires enthusiasm for technology and communication, along with understanding the media environments relevant to Shopee's operations. The role includes aiding regional program planning and supporting local teams in developing fundamental messaging. Collaboration with various departments such as PR, marketing, and operations across regions is essential.

Responsibilities

• Develop compelling written content including press releases, media pitches, articles, and speeches tailored for diverse audiences.
• Cultivate strong relationships with both internal teams and external stakeholders to facilitate cooperation.
• Assist with executing marketing initiatives across multiple channels, online and offline.
• Gather and analyse marketing metrics from various sources to evaluate campaign impact and overall business results.
• Maintain high accuracy and effectively manage deadlines in a fast-paced setting.

Requirements

• Possess a Bachelor's degree or higher in any discipline.
• Have at least two years of professional experience in public relations, corporate or marketing communications, or a related field.
• Prefer candidates with experience in brand-side PR teams and strong communication strategy development skills.
• Demonstrate a thorough knowledge of digital media, including news publishers, social media algorithms, and news cycles.
• Be comfortable working alongside various partners such as media, agencies, and local teams.
• Exhibit meticulous attention to detail, data-driven decision-making skills, and analytical problem-solving ability.
• Show interest or experience in brand marketing to adapt to this combined role.
• Availability for occasional business travel.