TikTok

Product Partnerships Lead, North East Asia

TikTok

Singapore · Full Time

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Experience
5+ yrs
Salary
Openings
1
Posted
1 hour ago
Work mode
In office
Resume
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Where you'll work

Job description

About the Role and Team

The Monetization Product Partnerships team at TikTok is strategically positioned at the convergence of technology, advertising, and business growth. Our mission is to develop and expand a vibrant partner ecosystem that enables businesses to flourish on TikTok through AI, campaign management, commerce, data measurement, and content and community management. We maintain a culture characterized by high performance, agility, entrepreneurial spirit, and a forward-looking approach. Partnerships play a fundamental role in increasing how users interact with brands in the region.

This role focuses on leading partnership strategies and business development specifically in the Japanese market, one of TikTok’s fastest expanding regions in Asia-Pacific. The position involves acquiring new partners and fostering growth with existing ones using solutions designed to unlock the full potential of TikTok's advertising offerings.

Key Responsibilities

  • Identify, assess, and secure new strategic partnerships consistent with TikTok’s ads monetization objectives.
  • Collaborate with cross-functional teams to execute go-to-market strategies that leverage partners to attract advertisers and amplify TikTok for Business on a large scale.
  • Promote adoption and further utilization of monetization products and integrations among current partners; discover opportunities to broaden reach and onboard additional advertisers.
  • Oversee the full lifecycle of deals and technical integration projects involving external partners.
  • Manage annual planning processes, define and track objectives and key results (OKRs), set up reporting cycles, and handle contract administration while proactively resolving operational challenges.
  • Act as a professional and trustworthy representative of TikTok during executive meetings with partners.

Candidate Qualifications

Minimum Requirements:

  • At least 5 years of experience in client-facing partnerships or business development roles focused on the Japanese market.
  • In-depth knowledge of the digital advertising sector, including familiarity with major media platforms and advertising technology firms in Japan.
  • Proven capability to present and influence various audiences at all hierarchy levels internally and externally.
  • Strong analytical skills with the ability to leverage quantitative data for decision-making.
  • Fluency in Japanese to engage effectively with Japanese partners and stakeholders, comprehending local market nuances to support business growth and partnerships in Japan.

Preferred Qualifications:

  • Experience with developing and launching complex product integrations with third-party platforms.
  • Background in growth or performance marketing.
  • Knowledge of the South Korean ad-tech market is advantageous.

About TikTok

TikTok is the premier platform for short-form mobile video content, with a mission to inspire creativity and bring joy globally. Headquartered in Los Angeles and Singapore and with offices worldwide, the company values innovation and inclusivity strongly.

Why Join TikTok

TikTok promotes a culture of curiosity, humility, resilience, and impact-driven work. The company embraces learning and innovation daily, with an "Always Day 1" mindset aiming for meaningful breakthroughs. Diversity and inclusion are core to the company’s ethos, appreciating unique perspectives and fostering a welcoming workspace.

Work styles they’re looking for

Adaptability Analytical Thinking Cross-cultural Collaboration Strong communication Entrepreneurial Spirit

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