Media & Marketing Insights Analyst - Global Business Marketing

Overview

The Global Business Marketing (GBM) division at TikTok is undergoing a pivotal shift as it moves from brand establishment to driving tangible commercial growth. This transformation demands an evolution in how marketing performance data is analyzed, interpreted, and applied. This role plays a central part in that evolution.

Role Summary

We seek a keen analyst early in their career with a passion for media and marketing intelligence. The ideal candidate is curious about marketing mechanisms, committed to accurate measurement, and eager to link performance data to commercial results. This is not a technical data engineering role but focuses on marketing intelligence requiring both analytical aptitude and clear communication skills to convey insights effectively.

Key Responsibilities

• Manage day-to-day evaluation of GBM’s global and regional marketing initiatives to identify meaningful trends that inform strategic planning and budgeting.
• Contribute to analyses that transcend basic output metrics by connecting marketing efforts to business outcomes.
• Assist in crafting media attribution models that capture the complexity of multi-channel, multi-geography campaigns.
• Extract actionable intelligence from performance data to guide investment and prioritization decisions.
• Gain insight into regional commercial priorities to translate local data into global marketing plans.
• Ensure that annual plans, quarterly objectives, and campaign goals align with actual data insights.
• Maintain and uphold governance over GBM’s measurement frameworks, ensuring uniform KPIs and reporting standards across teams.
• Collaborate with MarTech to sustain dashboards and reporting tools that provide transparent visibility on campaign performance relative to commercial objectives.
• Standardize reporting methods to establish consistent metrics and a shared vocabulary of success across GBM.
• Coordinate closely with regional strategy leads, finance, MarTech, and GBM hub teams to ensure timely and accurate flow of insights.
• Support creation of QBR reports, leadership presentations, and strategic planning documents with well-structured analysis.
• Serve as a trusted analytical consultant for GBM leadership, injecting media and marketing rigor into critical initiatives.

Candidate Qualifications

Essential Experience & Skills:

• At least 1 year in media planning, marketing analytics, campaign performance, marketing operations, or related roles across agencies, brands, or consulting.
• Strong analytical mindset comfortable with data manipulation and storytelling.
• Proficiency in SQL for data querying and transformation; advanced Python skills valued.
• Experience with A/B testing and experiment design methodologies.
• Expertise in visualization tools such as Looker, Tableau, or equivalents.
• Highly organized with the capability to manage several projects and deadlines concurrently.
• Clear and effective communicator in both written and oral formats.

Preferred Attributes:

• Intrinsic interest in understanding media channels and their measurement.
• Commercially focused, valuing marketing outcomes over mere outputs.
• Experience or enthusiasm for B2B marketing environments and go-to-market strategies.
• Familiarity with OKRs, planning cycles, and reporting frameworks.
• Some knowledge or curiosity about marketing attribution and performance measurement.
• Interest or experience working across international markets and cultural contexts.

About TikTok

TikTok is the worldwide leader for short-form mobile video content. Its mission centers on inspiring creativity and spreading joy. The company is headquartered in Los Angeles and Singapore and maintains offices globally including London, New York, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Culture & Values

TikTok fosters a culture rooted in curiosity, humility, and impact-focused innovation operating as one resilient team. Embracing challenges and continuously evolving with an "Always Day 1" mindset enables both personal and company growth, creating vast possibilities for all involved.

Diversity & Inclusion

Committed to inclusivity, TikTok values the diverse skills, backgrounds, and ideas each employee brings. The workplace and platform alike mirror the global community served, empowered by diverse voices and perspectives.