Product Operation Manager, Local Service-GPS

About the Team

Local Services aims to become the most reliable platform connecting users and partners in local services through a variety of products like POI, Video, LIVE, and Search that enrich daily life with unique and innovative experiences. The platform fosters an inclusive, equitable business environment enabling merchants, service providers, and creators to generate revenue and enhance efficiency continuously.

Role Overview

The role focuses on increasing location permission opt-in rates through creative user engagement strategies informed by user behavior, content insights, and data analysis. It involves designing experiments with in-app messaging, incentives, and contextual prompts to boost user consent, thereby improving location-based service (LBS) signal coverage.

Key Responsibilities

• Manage end-to-end operations for Local Services/LBS campaigns including planning, execution, iteration, and performance analysis.
• Drive essential business metrics such as location permission opt-ins, user location accuracy, and funnel metrics through structured campaign management.
• Develop and maintain comprehensive campaign monitoring and KPI reporting systems.
• Use data analytics and A/B testing to identify growth opportunities and optimize campaign strategies and user experiences.
• Address complex business challenges and privacy constraints by devising scalable, compliant, and user-centric campaign solutions.

Required Qualifications

• Bachelor’s degree or higher with at least 3 years in operations, growth, strategy, or campaign management within internet companies.
• Demonstrated success in enhancing business metrics through campaigns, especially related to user permissions, product uptake, or funnel optimization.
• High adaptability, ownership mentality, and the ability to independently manage projects in a fast-paced setting.
• Strong communication and stakeholder coordination skills to lead multi-team initiatives under uncertain conditions and pressure.
• Proficient in data-driven problem definition, performance evaluation, and decision-making.
• Goal-oriented, resilient, detail-conscious, balancing strategic planning with hands-on implementation and rapid iteration.

Preferred Qualifications

• Experience in local services, maps/location-based services, or online-to-offline industries.
• Robust product intuition, analytics capability, and problem-solving skills.
• Insight into user behavior and in-app experience optimization.
• Familiarity with dashboarding, experimentation frameworks, or SQL.

About TikTok

TikTok is a premier destination for short-form video content, driven by a mission to inspire creativity and joy globally. Its headquarters are in Los Angeles and Singapore, with offices worldwide. The company culture embraces curiosity, resilience, and collaboration aiming to innovate and create value collectively.

Diversity & Inclusion

Committed to inclusivity, TikTok fosters a diverse workplace where employees' varied experiences and perspectives are treasured, reflecting the global communities it serves.

Accommodation

TikTok offers reasonable accommodations during recruitment to applicants with disabilities, pregnancy, or religious beliefs in compliance with applicable laws.

Compensation & Benefits

This role’s annual base salary ranges between 93600 and 220400 USD depending on qualifications and location. The compensation package may also include bonuses, incentives, and stock options. Benefits start from day one, encompassing medical, dental, vision insurance, 401(k) with company matching, paid parental leave, disability coverage, life insurance, wellness perks, and paid time off including holidays, sick days, and personal time. Benefits are subject to change without notice.

Legal Compliance

For candidates in Los Angeles County, employment consideration follows federal, state, and local regulations regarding criminal history to ensure suitability for job duties involving client interaction, confidential information handling, and sound judgment.