Product Marketing Specialist - Fraud Prevention

About Interac

Interac plays a vital role in Canada's financial landscape, connecting millions through secure digital payments, identity verification, and fraud prevention since 1984. Facilitating over 20 million daily transactions, it partners with financial institutions and governments to enable safe money management across digital and physical channels.

Role Overview

The Product Marketing Specialist for Fraud Prevention will directly support the Product Marketing leader in crafting and executing B2B marketing strategies for Interac's innovative fraud prevention products. This position is integral in shaping product narratives, orchestrating go-to-market campaigns, and engaging key financial and enterprise clients.

Key Responsibilities

• Develop and refine the product story and value propositions, translating technical details into persuasive business-focused content.
• Create, maintain, and adapt core messaging and positioning documents for fraud solutions.
• Coordinate marketing initiatives across digital, content, and event platforms, managing timelines and agency partnerships to ensure consistent delivery.
• Support internal and partner-facing campaign launches and toolkit developments.
• Collaborate closely with cross-functional agile teams including product, sales, communications, and research to align marketing activities with product strategies.
• Conduct market and competitor analyses; gather and synthesize customer insights to inform marketing directions.
• Track and report marketing performance metrics, monitor industry trends to drive continuous improvements.
• Prepare sales enablement materials such as presentations, one-pagers, and case studies to equip sales teams and partners.

Required Qualifications and Skills

• 3 to 5 years of experience in B2B marketing, preferably within financial services, fintech, product marketing, or fraud prevention sectors.
• Proven project management and organizational abilities paired with strong communication skills.
• Ability to simplify complex concepts for business audiences.
• Analytical mindset with capability in data-driven marketing measurement and optimization.
• Team-oriented and adaptable, thriving in dynamic, multifunctional environments.

Compensation and Benefits

• Salary range: $85,000 to $110,000 per year, depending on experience and skills, alongside eligibility for a short-term incentive plan.
• Attractive total rewards including:
  • Ample vacation and wellness days for personal recharge.
  • Comprehensive, employer-paid health benefits.
  • Competitive employer contribution to RRSP savings.
  • Flexible hybrid work options supporting work-life balance.
  • Confidential 24/7 employee and family assistance.
  • Parental leave top-up benefits.
  • Charity donation matching programs.

Work Culture and Values

• Commitment to fostering innovation by building future-ready digital finance solutions.
• An inclusive workplace encouraging authenticity and diverse perspectives.
• Collaborative environment focused on mutual support and collective success.
• Programs and flexibility aimed at supporting employee wellness and career growth.

Additional Information

Candidates will undergo thorough background and credential checks, including criminal, employment, education, credit, and social media verifications to uphold organizational integrity.

Interac is dedicated to equal employment opportunities and inclusive hiring practices free from discrimination of any form.

Applicants requiring accommodations during recruitment are invited to reach out via the provided contact method to ensure needs are met.

Beware of fraudulent job postings misusing Interac's name; legitimate offers do not involve payment demands.