Product Marketing Manager, US GTM Programs

About the Role

Join the US Ads Marketing team as a Product Marketing Manager focused on US GTM Programs, where you will spearhead the execution of Google's messaging and product innovation at major industry events. Your role involves combining customer insights with vertical Sales strategies to drive activations during key moments such as Google Marketing Live and Rethink Week. You'll lead large-scale go-to-market efforts targeting influential audiences to enhance perception of Google's AI leadership and stimulate spending. Collaboration with cross-functional Marketing and GBO teams is vital to establish Google's market narrative.

This position demands exceptional operational skills and the aptitude to handle complex projects, alongside strong communication and relationship management capabilities to align Marketing and Sales initiatives. You will contribute to high-priority focus areas including showcasing AI innovations and adapting to consumer behavioral changes to maximize return on investment.

Key Responsibilities

• Develop and implement strategy and programs for a range of events and activations, including Google Marketing Live and other impactful vertical-specific initiatives.
• Extract and synthesize market insights to harmonize Marketing and Sales go-to-market plans that accelerate revenue growth and elevate customer satisfaction.
• Build and maintain strong partnerships with global teams to ensure consistent messaging and collaborate with external creative agencies to deliver compelling market presence.
• Monitor and evaluate key performance indicators such as sentiment shifts and spending intent linked to marketing campaigns.
• Manage relationships with internal stakeholders across Partner, Sales, and Marketing departments.

Qualifications

• Bachelor's degree or equivalent practical experience is required.
• At least four years of marketing experience spanning one or more fields such as growth, product marketing, or brand marketing.
• Demonstrated experience in B2B marketing.
• Proven ability to collaborate cross-functionally, particularly with Sales teams.

Preferred Expertise

• Understanding of challenges and trends in the US advertising industry.
• Familiarity with Google's advertising offerings and competitive landscape.
• Proven track record crafting insights-driven marketing strategies and campaigns.
• Creative aptitude for design or conceptualizing unique event ideas.
• Excellent verbal and written communication skills tailored for diverse audiences, including executives.
• Proactive ownership mindset with the ability to identify and implement process improvements.

Additional Information

Compensation varies based on skills, experience, and education and includes a salary range in the US from $116,000 to $167,000 yearly, supplemented by a 15% bonus target, equity, and benefits. Google is an equal opportunity employer committed to diversity and inclusion, welcoming applicants regardless of race, color, religion, sex, national origin, sexual orientation, age, disability, or veteran status. Reasonable accommodations for applicants with disabilities are available upon request.