Product Marketing Manager

About the Role

Join ActivTrak as a Product Marketing Manager where you will be instrumental in crafting and executing go-to-market strategies for our software products. This role demands strategic vision to convert intricate technical features into clear and captivating value propositions that align with our target market. Serving as the critical link between the product development and customer-facing teams, you will ensure our messaging effectively highlights our unique offerings and market advantages.

Key Responsibilities

• Lead launch strategies by thoroughly analyzing markets, identifying key customer segments, and developing well-rounded messaging and positioning frameworks.
• Initiate ideas for marketing campaigns and product feature enhancements based on customer feedback and impact analysis.
• Support marketing campaign executions to maximize outreach.
• Manage competitive intelligence by keeping abreast of market changes and competitor actions.

• Gain deep insights into customer pain points through reviewing prospect interactions, conducting win/loss interviews, and direct customer conversations to gauge product value perception.
• Analyze customer data patterns to refine positioning and marketing tactics.
• Lead research to uncover emerging trends and market opportunities.

• Develop and update sales enablement tools including training content, battle cards, and competitive analyses.
• Collaborate with sales and customer success teams to build resources that enhance customer engagement and drive conversions.
• Conduct internal training sessions covering new products, features, and competition.

• Define and monitor performance metrics for product marketing efforts.
• Deliver regular insights and reports to leadership regarding marketing impact and market conditions.
• Use data insights to recommend improvements to marketing strategies.

Required Qualifications

• Minimum 4 years of product marketing experience, preferably within B2B SaaS environments.
• Successful track record managing product launches and go-to-market plans.
• Experience designing and executing comprehensive marketing campaigns.
• Proven skills in sales enablement and supporting customer success initiatives.
• Exceptional verbal and written communication capabilities.
• Strong analytical skills to interpret data and extract actionable insights.

Preferred Qualifications

• Background in workforce analytics, productivity tools, or adjacent fields.
• Experience with product marketing in rapidly scaling SaaS organizations.
• Understanding of workforce productivity trends and digital transformation.

Benefits and Additional Information

• Competitive salary and benefits package.
• Work remotely from anywhere in the United States.
• Minimal travel requirements.
• Job involves limited physical demands.

ActivTrak values diversity and fosters an inclusive environment. We do not discriminate based on race, color, religion, gender, sexual orientation, age, disability, veteran status, or any legally protected category. Join us to collaborate creatively and contribute to a dynamic, VC-funded company.