Product Marketing Manager, Google Play

About the Role

The Product Marketing Manager for Google Play will be pivotal in bridging Google's technology with users globally. This role entails leading the entire marketing cycle for Google Play products, working closely with developers and partners to create impactful campaigns that reach millions. The successful candidate will be responsible for executing Developer Marketing Fund (DMF) programs, managing asset reviews, and collaborating with internal teams and developer partners to optimize campaign performance.

Responsibilities

• Drive execution of DMF programs fulfilling strategic partnership obligations, including developing creative playbooks for global campaign integration.
• Oversee review processes to obtain developer approvals for partner-related marketing content, ensuring alignment with brand and partner identities.
• Coordinate with the India-based team to prioritize partner content for organic social media posts and manage necessary developer approvals.
• Support the team with research initiatives, and create pitch decks or presentations tailored for developer partners.

Qualifications and Requirements

• Bachelor's degree or equivalent practical experience.
• At least 4 years of marketing experience, including roles in growth, product marketing, brand marketing, or social media.
• Proven ability to handle cross-functional or multi-team projects effectively.
• Experience working alongside app or game developers and key partners to devise and deliver joint marketing campaigns that produce measurable business results.
• Interest or background in the video or mobile games industry is preferred.
• Exceptional communication skills to present ideas clearly and maintain relationships across diverse audiences, internally and externally.
• Strong project management aptitude to juggle multiple projects involving numerous internal stakeholders simultaneously.
• Outstanding problem-solving capabilities, meticulous attention to detail, analytical mindset, and business acumen.

Additional Information

Google Play offers a diverse range of digital content such as music, movies, books, apps, and games through a cloud-powered platform synchronized across devices. The role involves contributing to enhancing the Android ecosystem by supporting developers and partners with a premium digital store, facilitating wide user reach.

Equality and Accessibility

Google is an equal opportunity employer committed to diversity and inclusion. Employment decisions are made without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or criminal history. Candidates requiring accommodations during the application process are encouraged to request assistance.