Product Marketing Manager, Ads Marketing, Southeast Asia

Overview

Google is hiring a Product Marketing Manager for Ads Marketing in Singapore, focused on Southeast Asia. The role centers on connecting product capabilities with user needs through thoughtful marketing strategy and strong execution. You will help shape how Google’s ads-related products are positioned and promoted across markets such as Singapore, Thailand, Indonesia, Vietnam, Malaysia, and the Philippines.

Depending on team alignment, your scope may sit across areas such as Consumer Apps, Brand & Reputation, Devices & Services, or One Ads. The broader objective is to grow product adoption, strengthen engagement, and support the Google brand across the region.

Minimum qualifications

• A bachelor’s degree, or equivalent hands-on professional experience.
• At least 6 years of marketing experience across one or more areas such as growth, product marketing, brand marketing, or social marketing.
• Proven experience leading cross-functional or cross-team initiatives.

Preferred qualifications

• Background in a management consulting firm or in brand/consumer marketing for a Consumer Packaged Goods company.
• Experience working with and influencing local, regional, and global stakeholders and teams.
• Exposure to the retail, telecommunications, or consumer electronics sectors.
• Strong motivation to deliver measurable results.
• Interest in marketing, brand management, strategy consulting, agencies, technology, or adjacent areas.

Role summary

In this position, you will help run the full product marketing cycle for ads marketing initiatives. That includes shaping positioning, defining value propositions, building market narratives, guiding campaign execution, and collaborating with teams across sales, communications, legal, web, product, and engineering.

Responsibilities

• Design and deliver go-to-market plans and campaigns for major ads moments during the year, supporting business growth pipeline and product adoption goals.
• Work closely with internal and external partners to shape local, regional, and global strategy and ensure ads marketing efforts support broader business priorities.
• Study product features and audience value to define clear positioning, differentiation, and messaging for different countries, audiences, and industry segments.
• Own events, campaigns, and executive programs, including creative direction and media planning, while deciding when to adapt global assets or create local ones.
• Measure program performance, interpret results, and turn findings into practical recommendations using structured problem-solving and critical thinking.

Additional information

Google will give priority to candidates who already have the legal right to work in Singapore and do not need visa sponsorship from Google.

Equal opportunity statement

Google is an equal opportunity employer and maintains an affirmative action approach to hiring. Employment decisions are made without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or criminal history where consistent with local law. Candidates who need an accommodation for a disability or special need can request support through the applicant accommodations process.