Product Marketing Manager

About the Role

Nakery Beauty is looking for an experienced Manager in Product Marketing and Brand Copywriting to lead the storytelling and messaging for our brand and products. This role requires a blend of marketing savvy with hands-on expertise in crafting compelling narratives that bring our products to life.

Key Responsibilities

• Create and oversee product positioning, messaging hierarchies, and benefit frameworks for key SKUs, franchises, and launches.
• Maintain and refine Nakery Beauty's brand voice across direct-to-consumer (DTC), retail, and various campaign channels to ensure cohesiveness and distinctiveness.
• Translate complex product details, including ingredients and claims, into clear, engaging, and emotionally resonant messages for consumers.
• Write and polish copy for product detail pages, email marketing campaigns, paid social and display advertisements, landing pages, launch materials, and retail content.
• Collaborate closely with brand marketing, e-commerce, CRM, paid media, creative teams, product development, and regulatory departments to craft messaging that is compliant, differentiated, and drives conversions.
• Contribute to integrated launch planning by developing messaging briefs, campaign narratives, and structured copy frameworks that align across multiple channels.
• Utilize customer insights, A/B testing results, and performance data to continuously enhance copy quality and inform future launches.
• Develop and manage messaging resources such as brand voice guidelines, approved claims language, ingredient story libraries, and reusable copy templates.
• Lead and oversee external freelance writers or agencies to maintain a high creative standard in all messaging outputs.

Qualifications

• 6 to 10+ years of relevant experience in beauty, skincare, wellness, or similar consumer product categories.
• Demonstrated success in roles encompassing product marketing, brand marketing, or copywriting.
• A strong portfolio showcasing expertise in product detail pages, email marketing, paid advertisements, and brand storytelling.
• In-depth passion and knowledge of beauty products, ingredients, and claims, with capability to translate technical content into compelling customer-centric language.
• Solid understanding of the interplay between brand building and performance marketing strategies.
• Experience collaborating effectively across multiple functions within fast-paced brand environments.
• Exceptional writing, editing, prioritization, and project management abilities.
• Must be located in or near the Tampa Bay area or able to work regularly onsite or in a hybrid setting.

What Success Looks Like

• Nakery Beauty’s brand voice becomes more consistent, sophisticated, and impactful across all channels.
• Product pages, emails, and paid advertisements clearly communicate product differentiation and compelling reasons for purchase.
• New product launches feature sharper narratives and more unified execution across all consumer touchpoints.
• Internal teams benefit from improved messaging frameworks that streamline and amplify brand storytelling.