Product Marketing Manager

About Cint

Cint is an innovator in research technology, offering a programmatic marketplace platform that connects businesses with real people for insights to guide strategies, evaluate digital ad effectiveness, and more. The platform boasts nearly 300 million respondents across over 150 countries who share their opinions and behaviors with consent.

Role Overview

This role demands a blend of product marketing expertise, creativity, analytical reasoning, problem-solving aptitude, and excellent communication. Primarily, the manager will aid senior leadership, centering efforts on vital business initiatives for buyers and suppliers in the programmatic sample marketplace, particularly concentrating on the demand side. Additionally, this position leads the Data Solutions business line and works collaboratively with Product, Sales, Customer Success, Project Success, Marketing, and other teams.

Key Responsibilities

• Lead the end-to-end Go to Market strategy, launch, and rollout of a new business line, from concept to execution, while supporting product marketing for main business units as needed.
• Collaborate cross-functionally with Product and Commercial teams to identify opportunities, define features and products, validate with clients, and aid in crafting value propositions and positioning.
• Participate in competitive, market, and customer research to extract crucial insights informing positioning; generate market trends presentations, internal battle cards, and win/loss reports.
• Synthesize market intelligence and client insights to establish expertise on customers and the broader research and advertising sectors.
• Work with marketing to translate value propositions, positioning, and messaging into materials supporting marketing and sales efforts, including content and sales collateral.
• Assist in Go to Market planning and delivery for new products/features related to self-service UI, services, APIs, and synthetic data.

Qualifications and Requirements

• Minimum 3 years of experience in Product Marketing, preferably in SaaS environments.
• Proven ability to collaborate cross-functionally and build robust internal partnerships.
• Highly driven with an entrepreneurial mindset and capacity for independent work.
• Strong analytical and problem-solving capabilities.
• Exceptional teamwork skills to engage effectively with diverse teams and external partners.
• Ability to thrive in a fast-paced setting, juggling multiple projects successfully.
• Genuine passion for customer advocacy and satisfaction.

Compensation and Benefits

Annual base salary ranges from $100,000 to $120,000, plus eligibility for up to a 10% annual bonus. Benefits include medical, dental, and vision insurance options for employees and families; 401K with company matching; paid time off including unlimited sick days; remote work flexibility; and paid maternity and paternity leave.

Company Values

• Collaboration: Valuing diverse perspectives globally and succeeding collectively.
• Innovation: Leading industry advancements with continuous curiosity and bringing ideas to life.
• Integrity: Accountability, excellence, and kindness in all actions.
• Caring: Learning from each other, inclusive listening, and embracing diversity, equity, and inclusion.

Additional Details

Cint is recognized in Newsweek's 2025 Global Top 100 Most Loved Workplaces®, emphasizing trust, respect, and employee development. The company has expanded globally via acquisitions and operates across multiple international offices. Candidates should review Cint's approach to AI use during recruitment.