Chief Marketing Officer

About InkuPlay

InkuPlay is a growth-focused company operating in the gaming and e-sports sectors. We specialize in developing brands, communities, digital formats, and partnerships at the intersection of gaming, entertainment, content creation, the Creator Economy, and e-sports. Our mission is to establish InkuPlay as a modern, internationally significant gaming and e-sports brand.

Role Overview

We seek an entrepreneurial leader to craft and execute our marketing strategy, sharpen brand positioning, and drive sustainable growth. As Chief Marketing Officer, you will hold overall responsibility for marketing, brand management, communication, and growth initiatives at InkuPlay. Working closely with the founder and CEO, you will develop not just campaigns but also build a resilient marketing organization. Your approach will blend strategic brand leadership with data-driven growth marketing, compelling content, and commercially successful partnerships.

Key Responsibilities

• Design and implement a comprehensive marketing and growth strategy aligned with company goals and measurable KPIs.
• Establish clear positioning of InkuPlay within the gaming, e-sports, and entertainment markets.
• Identify new target groups, markets, platforms, and growth opportunities.
• Collaborate strategically with company leadership to support long-term business, brand, and internationalization strategies.
• Evolve the brand identity, architecture, and communication standards ensuring consistent, professional presentation across all channels.
• Create brand guidelines and approval workflows, managing brand relations with fans, talents, sponsors, partners, media, and investors.
• Manage rebranding efforts and development of product brands and subbrands.
• Oversee content, social media, and community communications across platforms like TikTok, Instagram, YouTube, Twitch, LinkedIn, X, and Discord by planning campaigns, content formats, livestreams, and community engagement activities.
• Lead data-driven growth and performance marketing initiatives including paid social, influencer, creator, and performance campaigns.
• Define and monitor key performance indicators such as reach, engagement, conversion rates, acquisition cost, and marketing ROI.
• Conduct tests, target group analyses, campaign evaluations, and prepare comprehensive marketing reporting for executive leadership.
• Develop market-ready sponsorship and partnership concepts, supporting acquisition and management of brands and strategic collaborations.
• Develop activation concepts, marketing presentations, pitch decks, and case studies ensuring contractual marketing and media obligations are met.
• Build and manage strategic networks with creators and influencers, fostering campaigns and long-term partnerships with streamers, gamers, content creators, and brand ambassadors.
• Lead PR and communication efforts including press relations, media contacts, interview preparations, crisis communication, and reputation management.
• Build, manage, and lead the marketing, content, and communication teams, including external agencies and freelancers with clear roles, processes, and quality standards.
• Responsible for resource planning, budget management, and prioritization within marketing operations.

Qualifications

• Several years of experience in senior marketing roles such as CMO, Head of Marketing, Marketing Director, or Growth Lead.
• Proven track record in building and scaling brands, communities, or digital business models.
• Strong expertise in brand management, growth marketing, content, social media, and performance marketing.
• Preferably experienced in gaming, e-sports, entertainment, sports, media, Creator Economy, or technology sectors.
• Experience crafting and marketing sponsorship and partnership concepts.
• Proficiency in marketing metrics, budgeting, analytics, and reporting.
• Proven leadership of interdisciplinary teams and external service providers.
• Deep understanding of digital platforms, community dynamics, and modern content formats.
• Excellent communication, presentation, and negotiation skills.
• Fluent in German and English.
• Strategic thinker with strong implementation focus, high autonomy, resilience, decision-making ability, and entrepreneurial mindset.

Ideal Candidate Profile

• Views gaming and e-sports as a dynamic business and entertainment industry beyond a hobby.
• Seeks to build lasting brands rather than short-term reach.
• Can combine strategic thinking with readiness to take operational responsibility.
• Incorporates data-driven decisions with creative innovation.
• Thrives in a fast-growing, evolving environment and independently structures new initiatives for consistent delivery.
• Desires to assume significant responsibility and shape InkuPlay’s visibility and future.

Benefits

• Lead a key executive role with direct cooperation with the founder and CEO.
• Substantial strategic and operational influence.
• The chance to develop a gaming and e-sports brand from inception forward.
• Short decision-making pathways and transparent communication.
• Flexible working arrangements including hybrid and remote options.
• Ownership of brand, growth, communication, and marketing structure development.
• Access to an international gaming, creator, and e-sports community.
• Opportunity to establish a dedicated team and professional marketing systems.
• A dynamic company culture with high ambitions and growth targets.
• Competitive remuneration based on experience, responsibility, and qualifications.
• Potential future performance-based additional compensation components.