Product Marketing Manager

About the Organisation

Tourism New Zealand is a destination marketing organisation focused on promoting Aotearoa New Zealand and encouraging people to visit in ways that create value for the country and the place it calls home. Its work is centred on showcasing New Zealand to the world and supporting the wider tourism ecosystem.

Role Overview

This position sits within the New Zealand and Business Events team and is responsible for linking the local tourism sector with Tourism New Zealand’s global marketing work. The role ensures that the right experiences, products and stories are featured across the visitor journey.

What You’ll Be Doing

You will collaborate with tourism operators across New Zealand, industry stakeholders and offshore teams to shape strong product propositions that align with global campaign activity.

Your work will help position New Zealand’s tourism offerings clearly and effectively across both business-to-business and business-to-consumer channels, with the aim of lifting visitor numbers and overall value. You will also look for opportunities for partners to participate in Tourism New Zealand initiatives so the organisation’s marketing reach is strengthened in priority markets.

Part of the job involves supporting the inclusion of Qualmark and VIN Inc in broader marketing activity, along with contributing to trade events and exhibitions in coordination with the Experience New Zealand and offshore teams.

You will also be expected to use AI and new digital tools in a considered and responsible way to improve product marketing, increase efficiency and support insight-driven work.

What We’re Looking For

We are seeking a seasoned marketer who understands how to run integrated campaigns across both B2B and B2C channels. The right person will bring commercial judgement, strategic awareness, strong stakeholder skills and the ability to turn insights into clear and persuasive product messaging.

You should be confident working with a broad mix of internal teams and external partners, able to spot opportunities, juggle several priorities at once and consistently deliver strong results.

Other Details

• This is a full-time, permanent position.
• The job is based in Auckland.
• Domestic travel may be required.
• Applicants are asked to submit a resume and cover letter explaining their interest in the role.
• Applications must be lodged online through the employer’s careers website for tracking and evaluation purposes.
• The closing date for applications is Friday 17 July.

Who This Role Suits

This opportunity will appeal to someone who is passionate about Aotearoa New Zealand, enjoys working across partnerships and marketing, and wants to help shape how the country’s tourism experiences are presented internationally.

Successful applicants will join a diverse, collaborative and high-performing global team committed to enriching Aotearoa New Zealand, the tourism industry and visitors.

Experience and Skills

The ideal candidate will have around five years of marketing experience, preferably in product marketing, destination marketing or the tourism industry.

Strong capabilities in integrated marketing, relationship management, commercial thinking, writing, editing, communication, planning, project coordination and the use of AI and digital tools are important for success in this role.

Application Notes

No salary or stipend details were provided in the source information. No vacancy count, education requirement or specific start date was stated.