Product Marketing Director

Role overview

This opportunity is for a Product Marketing Director in Canada, supporting a partner organization that handles the application review and hiring process. The position focuses on shaping how an advanced workforce intelligence platform is positioned, understood, and adopted in the market.

You will work across product, marketing, sales, and customer success to turn complex capabilities into clear commercial value for enterprise customers. In a fast-growing SaaS setting, you will influence go-to-market direction for important solutions that impact revenue, acquisition, and expansion. The role also calls for a strong customer lens, ensuring market feedback helps guide both messaging and product direction. It is a senior cross-functional leadership role with global impact.

Key responsibilities

• Lead the go-to-market approach for priority product lines, with a focus on acquisition, growth, and retention.
• Build and refine positioning and messaging that highlight clear business value and competitive differentiation.
• Convert customer input, market movements, and competitor analysis into practical direction for product and marketing teams.
• Manage product launches and feature rollouts to drive market traction and measurable pipeline contribution.
• Create enablement assets, narratives, and tools that help sales teams improve conversion and shorten sales cycles.
• Work with marketing counterparts to develop campaigns that match buyer needs and segmentation plans.
• Review performance metrics, win/loss data, and customer feedback to strengthen go-to-market results over time.
• Coordinate closely with Product, Sales, and Customer Success to keep strategy and execution aligned.

Experience and requirements

• At least 5–7+ years of experience in B2B SaaS product marketing.
• Demonstrated success using strategic marketing to drive product adoption, product-led growth, or market expansion.
• Ability to simplify technical or complex capabilities into persuasive business-focused stories for enterprise audiences.
• Strong communication, messaging, and storytelling skills, including confidence with senior stakeholders.
• Commercially minded, with the ability to link marketing activity to revenue and buyer behavior.
• Strong interest in customers, market dynamics, and competitor positioning.
• Comfortable making progress in ambiguous settings and creating clarity across cross-functional groups.
• Bonus exposure to HR tech, workforce analytics, or enterprise data platforms.

Benefits and compensation

• Base pay range of CAD 153,000 to CAD 193,000 per year, plus a performance-based bonus.
• Comprehensive medical, dental, and vision coverage.
• Flexible remote-first work setup available across Canada.
• Paid vacation, public holidays, and wellbeing leave.
• Retirement savings support and financial wellness resources.
• Opportunities for professional learning and development.
• Inclusive global culture with strong collaboration across functions.
• Additional variable compensation may be available depending on role eligibility.

Application and hiring notes

This role is promoted through a partner-led hiring process. Applications are reviewed through an AI-assisted matching workflow to identify candidates who best align with the role’s core requirements. Shortlisted candidates are shared with the employer, and the company’s internal team manages interviews, assessments, and final hiring decisions.

By applying, candidates acknowledge that personal data may be processed for recruitment evaluation and shared with the hiring employer under applicable data protection rules. This may include the use of AI tools to support parts of the screening process. Human review remains part of the final decision-making process.