PR Manager - Laneige Brand, AMOREPACIFIC US

Job Overview

Laneige US is actively looking for a strategic and collaborative PR Manager based in New York City to lead integrated communications efforts that boost brand visibility, deepen cultural relevance, and maximize earned media value and influence. This role focuses on managing key initiatives including media relations, influencer marketing, experiential events, and brand partnerships with flawless execution from ideation through delivery.

Key Responsibilities

• Direct the planning and implementation of comprehensive PR campaigns involving influencer partnerships, earned media, product launches, and cultural engagements to enhance brand recognition and consumer advocacy.
• Manage influencer campaigns end-to-end: selecting creators, briefing, scheduling, coordinating with agencies and talents, handling contracts, content approval, posting oversight, and campaign evaluations.
• Assist in designing and delivering experiential marketing plans such as influencer events, retail activations, community programs, and partnerships that vividly present the brand narrative.
• Collaborate across departments including Brand Marketing, Social Media, Paid Media, Creative, Digital, E-commerce, Retail, and Global teams to ensure consistent and integrated storytelling across all platforms.
• Build and sustain strong relationships with influencers, talent agents, media, vendors, and external collaborators to promote brand advocacy and maintain long-term partnerships.
• Manage communications and project coordination with PR and influencer agencies regarding editorial content and campaign execution.
• Create detailed project timelines and oversee multiple initiatives concurrently to ensure deliverables are met punctually, within budget, and with strategic alignment.
• Analyze campaign results from PR, influencer, partnerships, and experiential activities to derive insights that guide future optimizations and demonstrate ROI.
• Identify trends in beauty, skincare, social media creators, and culture to propose innovative, relevant concepts that amplify brand engagement.
• Oversee budgets related to campaigns, events, and product seeding, including forecasting, invoicing, and spend monitoring to maximize cost efficiency and effectiveness.
• Manage influencer gifting and product seeding with strategic precision and alignment to brand goals and product launches.
• Serve as a key stakeholder in major launches and initiatives, ensuring proactive problem-solving, clear communication, and cross-team coordination for successful outcomes.

Qualifications and Experience

• Bachelor’s degree in Marketing, Communications, or a related discipline.
• Minimum of four to five years in PR or influencer marketing, preferably within the beauty industry, with proven experience leading both large and small-scale influencer campaigns and events.
• Strong communication skills coupled with meticulous attention to detail.
• Existing network and relationships with talent agents, creators, vendors, and PR agencies.
• Experience in creating influencer briefs, managing timelines, and budgeting.
• Ability to balance strategic thinking with actionable execution in a dynamic, fast-paced environment.
• Exceptional project management and organization abilities, able to adapt swiftly to shifting priorities.
• Comprehensive understanding of Gen Z and millennial consumer preferences.
• Willingness to support in-person events in New York City and occasionally travel domestically or internationally.
• Flexible to work occasional evenings and weekends when required.

Technical Skills

• Proficiency with Microsoft Office applications (Word, PowerPoint, Excel).
• Familiarity with TikTok Shop and affiliate marketing platforms.
• Experience developing contracts for vendors and influencers.
• Knowledge of Traackr and Meltwater is advantageous.

Personal Attributes

• Highly organized, resourceful, and excellent in collaboration.
• Positive attitude with enthusiasm towards projects.
• Capable of working effectively within a small, high-profile team as well as autonomously.

Additional Information

Amorepacific US, Inc. is committed to being an equal opportunity employer and values workplace diversity. All qualified applicants will be considered without regard to race, color, religion, gender, national origin, age, disability, or veteran status.