Performance Marketing Strategist

About the Role

AdClass seeks a seasoned Performance Marketing Strategist experienced in high-ticket coaching, consulting, and educational sectors. The ideal candidate has expertise in managing book-a-call funnels and direct response campaigns, guiding the entire customer journey from initial engagement to closed sales. This role involves handling significant monthly ad spends above $100,000 and taking comprehensive responsibility for campaign results, including leadership of a media buyer.

Company Overview

AdClass is a performance marketing agency dedicated to accelerating growth for coaches, educators, online experts, and consultants. Their approach centers on paid media campaigns across platforms like Meta, Google, and YouTube, focusing on high-value offers such as webinar funnels, VSLs, and booking calls. The team structures itself into two-person pods pairing a strategist and a media buyer to deliver measurable growth and avoid vanity metrics.

Key Responsibilities

• Own campaign performance strategy managing $100,000+ monthly budgets with accountability for KPIs, lead quality, and revenue generation.
• Design and optimize full funnel marketing strategies including book-a-call, webinar, VSL, and lead magnet funnels.
• Conduct detailed data analysis and testing to refine campaign performance and identify issues proactively.
• Lead technical setup including conversion tracking with Meta Pixel, Google Tag Manager, and attribution tools, plus dashboard creation using Looker Studio.
• Manage and mentor a media buyer, fostering their strategic growth and ensuring alignment across client strategies.
• Maintain clear, proactive communication with clients, presenting insights and addressing challenges with transparency.
• Collaborate with creative and operational teams to ensure smooth execution of marketing initiatives.

Candidate Profile

• 3 to 5+ years managing paid media campaigns with verifiable success, especially with high-ticket products through direct response funnels.
• Strong understanding of customer funnel stages (cold, warm, hot), with a systems-driven approach to campaign planning.
• Proficiency in technical tools such as HYROS, ClickFunnels, GoHighLevel, Google Tag Manager, and analytics platforms.
• Excellent analytical and reporting skills with ability to transform data into clear strategic actions.
• Fluent in English with capability to engage confidently in client communications.
• Proven leadership ability with experience managing or developing team members.
• A proactive mindset with a focus on ownership, problem-solving, strategic planning, and client trust building.

Culture and Values

AdClass fosters a collaborative and supportive environment emphasizing deep problem-solving, precision, value-driven metrics, and mutual team development. Daily stand-ups, fast feedback, and enjoyable teamwork are central to their culture.

Compensation and Benefits

• Base salary of $70,000 with total targeted compensation around $92,000 annually, including performance bonuses at 4% of monthly client revenue.
• Health benefits including medical, vision, dental, plus 401(K) retirement options.
• Work fully remotely from anywhere in the United States with standard Monday to Friday, 9 AM - 5 PM EST hours.
• Opportunity to build lasting relationships with clients and influence company strategy with demonstrated success.

Additional Information

This position requires a self-driven professional comfortable with ownership rather than task execution. Candidates who require detailed guidance or prefer brand or content marketing over direct response should reconsider. Ownership of multiple client accounts and directing a two-person pod is expected. The company looks for individuals eager to contribute, collaborate, and grow within a high-growth marketing agency.