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Performance Marketing Specialist – Residential Real Estate
Bengaluru, Karnataka, India · Full Time
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- Experience
- 2–5 yrs
- Salary
- INR 45,000 – INR 75,000 / month
- Openings
- 1
- Posted
- 1 week ago
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
Job description
About the Role
We are seeking an experienced Performance Marketing Specialist to spearhead lead generation efforts specifically for residential real estate projects. This role demands hands-on experience in conceptualizing, executing, and refining digital marketing campaigns across diverse platforms, focused on generating high-quality leads and meeting sales goals.
Key Responsibilities
- Design, launch, and continuously optimize lead generation campaigns tailored for residential real estate ventures.
- Oversee paid advertising initiatives on platforms such as Google Ads, Meta (Facebook and Instagram), LinkedIn, and other pertinent channels.
- Devise strategies for campaigns that maximize qualified lead generation while adhering to cost per lead (CPL) targets.
- Create audience segments, implement retargeting tactics, and develop lookalike audience pools for better campaign targeting.
- Collaborate closely with content creators and designers to produce compelling ad creatives and effective landing pages that yield higher conversions.
- Regularly assess campaign outcomes and adjust budgets, bid strategies, and creative content to enhance performance.
- Utilize tools including Google Analytics, Meta Ads Manager, Google Tag Manager, and CRM software to monitor and report campaign metrics.
- Prepare detailed performance reports daily, weekly, and monthly, highlighting actionable insights for continuous improvement.
Additional Information
Recommended Experience: 2 to 5 years in digital marketing with a focus on real estate lead generation.
Employment Type: Full-Time
Location: Bengaluru, Karnataka, India.
Salary Range: ₹45,000 to ₹75,000 per month.