Part-Time Social Media Strategist & Content Writer (Halifax Preferred)

About So Good Digital

So Good Digital is a Halifax-based marketing agency specializing in B2B sectors such as clean technology, SaaS, energy and submetering, and enterprise services. The agency supports thought leaders and expanding brands by enhancing their presence through content marketing, SEO, paid advertising, and public relations.

Role Overview

This part-time role combines social media strategy and content writing. While primarily remote, preference is given to candidates located in Halifax who can attend occasional in-office meetings at 1800 Argyle Street.

Key Responsibilities

• Create and oversee social media content calendars across platforms including LinkedIn and X, with potential expansion to other channels.
• Craft engaging, platform-specific copy that effectively communicates technical and B2B topics.
• Collaborate with graphic designers and writers to produce captivating social media assets.
• Manage scheduling platforms such as Buffer and HubSpot to maintain consistent content delivery.
• Monitor and analyze social media performance metrics, adjusting strategies as needed.
• Support paid social advertising efforts by writing ad copy, targeting audiences, and evaluating results.
• Integrate social media efforts with other digital marketing channels; familiarity with Google Ads is beneficial though direct campaign management is not expected.
• Amplify broader marketing initiatives including content marketing, PR, and paid ads through social media channels.

Candidate Profile

• Proven ability to write compelling content tailored for B2B social media audiences.
• Strategic mindset with understanding of audience engagement and alignment of social media efforts to wider marketing objectives.
• Expertise in LinkedIn platform; knowledge of additional social media channels is advantageous.
• Skill in interpreting analytics and providing actionable recommendations for improvement.
• Experience with paid social campaigns and understanding of their intersection with Google Ads.
• Highly organized and reliable, capable of managing multiple client accounts efficiently.
• Preference for candidates living in Halifax for occasional in-person collaboration at the office.

Additional Requirements

• Clear and proactive communication skills.
• Attention to detail is critical.
• Agreement to sign a nondisclosure agreement (NDA).
• Availability for part-time work with some overlap during 9 am to 5 pm Eastern Standard Time.
• Availability for occasional video or in-person meetings dependent on workload.

Application Instructions

Applicants should send a single PDF including their resume, samples of relevant B2B social campaign work, and a brief explanation of their social media strategy approach.