Social Media & Content Specialist

About the Company

A-Z Experience specializes in delivering immersive events, brand activations, exhibitions, and conferences. Their expertise covers project management, creative development, branding, fabrication, live event production, and operations, providing clients with comprehensive experiential solutions.

Role Overview

As a Social Media & Content Specialist, you will play a pivotal role in shaping the company's digital presence by managing day-to-day content creation and community engagement across multiple social platforms. The position requires a combination of research and trend analysis, imaginative idea generation, content planning, basic mobile photography/videography, simple editing, copywriting, and analytics reporting, all to showcase A-Z Experience’s projects and culture in engaging formats.

Key Responsibilities

• Analyze audience preferences, monitor social platform updates, competitor activities, cultural moments, and trending content.
• Transform insights from research into original, timely, and relevant content concepts.
• Assist in developing campaign themes, recurring content formats, and storytelling for specific projects.
• Manage the content calendar, publishing schedule, asset inventory, and approval workflows.
• Draft platform-appropriate copy, captions, and short-form stories in line with the brand voice.
• Tailor content for platforms such as Instagram, LinkedIn, TikTok, and more as required.
• Capture basic multimedia using available devices and conduct straightforward edits for social posts and stories.
• Collaborate with the graphic design team and coordinate with external vendors for advanced content as needed.
• Handle publishing of approved content, ensuring timely and accurate posting across all channels.
• Support live coverage and rapid content delivery during events.
• Monitor and manage community interactions, including comments and messages, according to guidelines.
• Collect performance data and prepare analytic reports with recommendations for content improvement.
• Maintain an organized repository of approval records, assets, links, and published materials.
• Respect client confidentiality and privacy standards at all times.

Qualifications & Experience

• 2 to 4 years' experience in social media, digital marketing, or content creation roles.
• Excellent command of written and spoken Arabic and English.
• History of developing research-driven creative content ideas.
• Proven experience maintaining detailed content calendars.
• Practical knowledge of leading social platforms and publishing/admin tools.
• Competence in capturing clear photos and videos for social media use.
• Ability to perform basic edits on mobile and desktop for stories and posts.
• Familiarity with standard content editing and creation apps.
• Understanding of social analytics and reporting processes.
• Strong organizational habits and the ability to work effectively to deadlines.
• Quick responsiveness during events and tight turnarounds.
• Background in events, hospitality, entertainment, agencies, or visual-first brands is preferred.

Scope & Additional Information

• This role focuses on everyday content creation and basic edits; professional-grade production and advanced editing are handled by dedicated content creators or external vendors.
• Success metrics include timely and trend-driven content, consistent delivery per the content calendar, effective community moderation, and data-driven approach to future content improvements.
• Applicants should be prepared to provide sample work (campaigns, posts, accounts, video/reels) and may be asked to complete a practical test in creative ideation, copywriting, and content editing.