- Experience
- Any
- Salary
- —
- Openings
- 1
- Posted
- 4 weeks ago
- Work mode
- Work from home
- Eligibility
- Remote candidates may apply, with a preference for applicants based in Melbourne. The role suits people with prior experience in premium, luxury, or lifestyle social media management, and those available for about 10 to 15 hours per month.
- Resume
- Required to apply
Job description
Role overview
You’ll support a premium stationery brand that champions intentional living and beautifully crafted analogue tools. This part-time freelance assignment is centered on growing and refining the brand’s presence on Instagram, with Pinterest as a supporting channel. The work includes producing, editing, and publishing engaging Reels and other visual content, recycling user-generated content in a way that fits the brand, and tracking how content performs.
In this position, you’ll partner directly with the founder while retaining creative freedom within clear brand standards. The content should feel serene, refined, and visually consistent with a minimalist, sensory-led brand identity. Although the work is remote, candidates located in Melbourne are preferred.
Responsibilities
- Plan and maintain a content calendar for Instagram and Pinterest.
- Produce, film, and edit Reels and other visual assets.
- Adapt user-generated content so it matches the brand’s style and guidelines.
- Craft strong captions and post copy that stay true to the brand voice.
- Use social media management tools to schedule and publish posts.
- Track performance, review analytics, and prepare reports on social media results.
- Work with the founder to ensure content supports the wider brand direction.
- Keep the look and feel of all channels polished, cohesive, and aesthetically consistent.
Requirements
- Hands-on experience managing social media for premium, luxury, or lifestyle brands.
- Ability to create content end-to-end, including short-form video filming and editing.
- Comfort using Canva and scheduling tools for social media publishing.
- Pinterest management experience is a strong advantage.
- Excellent writing ability, especially for captions and brand-led copy.
- Capability to create content that feels calm, minimal, and sensory.
- Solid understanding of social media analytics and performance reporting.
- Highly organized, proactive, and able to work independently.
- Melbourne-based candidates are preferred, though remote applicants are welcome.
- Availability for around 10 to 15 hours each month on an ongoing basis.
About the company
Twine is a freelance marketplace that connects skilled freelancers, consultants, and contractors with businesses seeking creative and technology expertise. The platform works with both major global enterprises and fast-growing startups, helping them expand their teams worldwide.
Mission
Twine aims to help creators and businesses succeed in a freelance-first, AI-driven environment.
Additional information
This is a part-time freelance contract role. The position is remote, with a preference for candidates based in Melbourne. The expected commitment is approximately 10 to 15 hours per month on an ongoing basis.