Paid Search Specialist (Google Ads)

Role overview

This remote Paid Search Specialist role is based in Germany and supports B2B client acquisition across North America through results-oriented Google Ads campaigns. The position is centered on lead generation, account growth, and performance improvement rather than surface-level metrics. You will manage several client accounts, work closely with Google Ads and Microsoft Ads, and occasionally assist with Meta Ads initiatives.

The role suits a marketer who is highly analytical, comfortable in fast-moving agency environments, and able to turn client business goals into practical paid media strategies. A strong focus is placed on data analysis, optimization, and using AI-enabled tools to improve campaign outcomes and efficiency.

Responsibilities

• Oversee and improve 20 to 30 Google Ads accounts for B2B clients, with a focus on generating qualified leads and strong return on investment.
• Develop and maintain Search, Performance Max, Display, and Remarketing campaigns that support client acquisition targets.
• Run Microsoft Ads campaigns and provide support for Meta Ads activity when needed.
• Perform keyword research, audience grouping, and competitor analysis to uncover new growth opportunities.
• Create and refine ad copy that is built to drive conversions, using AI tools and input from content teams where useful.
• Enhance campaign performance through bid management, budget planning, A/B testing, and search term review.
• Work with Customer Success, SEO, and design teams to keep paid media aligned with wider marketing plans.
• Prepare monthly reports that include performance insights, recommendations, and next-step actions.
• Spot opportunities to improve lead quality, conversion rates, and account expansion.
• Keep up to date with Google Ads updates, AI-driven capabilities, and current paid media best practices.

Requirements

• 2 to 5 years of practical experience managing Google Ads campaigns, ideally in a digital marketing agency setting.
• Demonstrated ability to handle 20 or more client accounts at the same time in a high-pressure, performance-focused environment.
• Strong command of Google Ads and Microsoft Ads, including campaign creation, optimization, and scaling.
• Experience with Meta Ads is a strong advantage for multi-channel execution.
• Good understanding of lead generation for local businesses and B2B service companies.
• Solid knowledge of keyword research, bidding approaches, conversion tracking, and campaign optimization.
• Hands-on experience with Google Analytics 4, Google Tag Manager, and Looker Studio for measurement and reporting.
• Strong analytical ability, clear communication, and the time-management skills needed to juggle multiple accounts.
• Familiarity with AI tools such as ChatGPT or Gemini for improving workflows and campaign output is beneficial.

Benefits and additional information

This is a fully remote position with structured working hours aligned to IST, specifically 1 PM to 10 PM.

You will work on high-impact campaigns for B2B clients in North America, within an environment that strongly embraces AI and innovation in marketing.

The role offers exposure to a collaborative team setup involving SEO, content, design, and analytics specialists.

There are opportunities for continuous learning in paid media, automation, and AI-powered marketing tools.

The role is designed around performance, so the work you do has a direct effect on client business growth.

The agency environment is modern and flexible, with room to test ideas and improve campaigns continuously.

Application and process information

This opportunity is listed on behalf of a partner company, which handles all applications and the next steps in the hiring process.

An AI-supported matching process is used to review applications quickly and fairly against the role’s core requirements. The system identifies the best-fitting candidates, and that shortlist is then passed to the hiring company. Final decisions, interviews, and assessments are managed by the employer’s internal team.

By applying, you consent to the processing of your personal data for application review and sharing relevant information with the hiring employer in line with applicable data protection laws, including GDPR. You may exercise your rights to access, correct, delete, or object to processing at any time.

AI tools may also be used during parts of the hiring workflow, such as reviewing applications, analyzing resumes, or checking responses for potential inconsistencies. These tools support the recruitment team but do not replace human judgment, and final hiring decisions are made by people.