Influencer & Partnership Marketing Specialist

About Prospeo

Prospeo is a rapidly expanding B2B SaaS firm dedicated to helping sales teams, agencies, and businesses access precise contact details and enhance their prospecting workflows. As the company enters its third year, partnerships with creators, educators, and industry professionals have become a pivotal component of its growth strategy.

Role Overview

The Influencer & Partnership Marketing Specialist will manage and expand a portfolio of influencer and creator collaborations within the B2B sales, go-to-market, and agency sectors. This hands-on position involves relationship development, outreach, negotiation, campaign planning, content coordination, and performance evaluation. The role grants significant autonomy to manage partnerships independently while working closely with a team of partnership managers and company leadership to innovate and optimize the program.

Key Responsibilities

• Identify and recruit suitable B2B influencers, creators, and strategic collaborators.
• Establish authentic, long-term engagements with partners, acting as their main liaison.
• Assess potential partners by analyzing their audience alignment, content quality, reputation, and growth potential.
• Negotiate terms, deliverables, schedules, and budgets for partnerships.
• Coordinate campaigns from initial contact through publication and performance analysis.
• Maintain organized communication, deliverables, and campaign timelines.
• Ensure partner retention and explore opportunities to deepen each relationship.

Qualifications and Experience

• Minimum of 3 years in marketing roles targeting revenue generation or brand visibility.
• Demonstrated expertise in influencer or partnership marketing.
• Capable of initiating outreach, fostering relationships, and conducting negotiations.
• Strong organizational aptitude to handle multiple partnerships and deadlines efficiently.
• Self-driven with the capability to manage projects independently.
• Exceptional written and oral English communication skills.

Preferred Experience

• Background in B2B SaaS, sales technology, lead generation, or related sales fields is advantageous.

Performance Metrics

• Relevance and quality of partners recruited.
• Impact measured by audience engagement, sign-ups, conversions, and revenue derived from partnerships.
• Success in retaining partners and enhancing program outcomes.
• Strength and duration of partner relationships.
• Consistency and excellence in campaign execution.

Compensation and Benefits

• Base salary of $70,000 per year.
• Quarterly performance bonuses totaling approximately $3,000 to $5,000 annually.
• Comprehensive health coverage including dental, vision, and prescription medication.
• Four weeks of paid vacation annually.
• Reimbursements for fitness and travel expenses.
• Fully remote working arrangement with the option to use the Toronto office.
• Significant responsibility with direct collaboration alongside company leadership.

Hiring Process

• Submit application and resume.
• Shortlisted candidates undergo a 30-minute skills assessment.
• Successful applicants proceed to a final interview with management.
• Prompt hiring decision follows.