Paid Media Specialist - Growth & Marketing

About the Company

Gopuff pioneered the instant needs delivery market, establishing a brand and infrastructure since 2013 that enables delivering nearly anything to customers within 30 minutes. Currently, the company is focusing on sustainable growth in the UK market.

Role Overview

We are looking for a Paid Media Specialist to independently manage and optimize performance marketing campaigns with a multimillion-pound budget. This role requires hands-on involvement and autonomy, suitable for someone passionate about identifying and leveraging key performance breakthroughs promptly.

Key Responsibilities

• Manage end-to-end paid campaigns across Google, Meta, TikTok, and emerging platforms, including building, launching, bidding, and continuous optimization, actively working within advertising accounts daily.
• Oversee performance tracking and attribution, focusing on metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), blended Return on Ad Spend (ROAS), incrementality, and payback period while maintaining accurate reporting.
• Manage relationships with external agencies, establishing clear Key Performance Indicators (KPIs), knowing when to challenge or trust agency work, and deciding when to internalize tasks.
• Collaborate with the creative team to develop a structured testing program for ad formats, hooks, and messaging, understanding the critical role of creative content in targeting.
• Support, refine, and advance internal AI-assisted marketing workflows to accelerate processes and reduce manual efforts without compromising quality.

Candidate Requirements

• 1 to 3 years of direct experience managing live paid media campaigns.
• Proven skillset in at least two platforms among Google Ads, Meta Ads Manager, and TikTok Ads.
• Strong analytical ability including creating pivot tables, deep data analysis, and narrating clear insights from complex data.
• Commercially minded, considering unit economics beyond basic engagement metrics like click-through rates.
• Exceptional attention to detail and commitment to preventing repeat mistakes.

Preferred Qualifications

• Experience working within VC-backed startups, scale-ups, or performance marketing agencies.
• Knowledge of incrementality testing, marketing mix modeling (MMM), or multi-touch attribution.
• Familiarity with analytics tools such as Looker, AppsFlyer, or Snowflake.
• Some understanding of lifecycle and CRM marketing integration with paid campaigns.
• Strong work ethic balancing speed with quality, questioning 'why' to understand business context rather than simply completing tasks.
• Ability to communicate effectively to senior leaders as well as execute detailed campaign work.
• Commitment to knowledge sharing within the team.

Employee Benefits

• Comprehensive medical, dental, vision, and mental health support for eligible employees.
• Restricted Stock Units (RSUs) as part of compensation.
• Employee rewards including exclusive brand partner deals.
• Annual performance reviews with bonus opportunities.

Equal Opportunity & Hiring Practices

Gopuff is committed to fostering an inclusive workplace free from discrimination based on any legally protected characteristics. The company encourages qualified candidates from diverse backgrounds to apply.

Artificial Intelligence tools may assist throughout the hiring process to review and analyze applications, yet all final hiring decisions are made by human recruiters.