Organic Social & Community Manager

About Pair Eyewear

At Pair Eyewear, our core belief is to prioritize our people, crafting a cheerful and energetic workspace where every team member can flourish and contribute significantly.

Role Overview

We are looking for an Organic Social & Community Manager to lead and expand Pair's presence on Facebook, Instagram, TikTok, and emerging social platforms. This role acts as our internal voice and champion for the community, with a focus on organic content strategy, collaboration on creative projects, and representing our brand.

Key Responsibilities

• Develop and manage strategy, planning, and execution for all organic social channels including Instagram, TikTok, Facebook, and new platforms.
• Create and oversee a monthly content calendar synchronized with product launches, licensed collections, seasonal events, and brand milestones.
• Collaborate with the creative team to develop channel-specific content, ranging from polished assets to user-generated content (UGC) styles, ensuring each post is impactful.
• Keep abreast of evolving social media trends and algorithm changes, offering strategic insights to the marketing team.
• Handle the community inbox by swiftly and warmly responding to comments, messages, and mentions, maintaining a consistent brand voice.
• Develop systems and guidelines for community interaction, covering customer service escalation and proactive outreach.
• Engage deeply with loyal customers, advocates, and the Pair+ community to foster strong relationships.
• Gather and relay community feedback—frequent questions, trending subjects, and sentiment—to product, creative, and marketing teams for informed decisions.
• Work alongside marketing and creative teams to identify and manage a pipeline of UGC contributors and micro-influencers aligned with our audience's aesthetics.
• Provide clear briefs to creators on campaigns, product releases, and licensed collections such as Disney and Marvel collaborations.
• Establish workflows with the Creative team to effectively repurpose top organic and UGC content into paid social advertising.
• Discover emerging creator talent and community trends before they become mainstream.
• Coordinate with creative and paid social teams to leverage high-performing organic content and community insights for advertisements.
• Collaborate with retention and email marketing teams to highlight community-centric events like drops, contests, and milestones across channels.
• Work with marketing, product, and creative teams to seamlessly launch licensed collections ensuring brand consistency and adherence to partner guidelines.

Candidate Profile

• A natural storyteller focused on cultivating brand communities, not merely increasing follower counts.
• Extensive knowledge of platform-specific nuances, especially for TikTok, distinguishing impactful content from filler.
• Strong writing ability to adapt brand voice across formats, from witty captions and sincere community responses to precise creative briefs.
• Analytical mindset balanced with creativity, able to leverage data without being impeded by it.
• Collaborative spirit, thriving in a fast-paced direct-to-consumer environment with evolving weekly priorities.
• Comfortable managing a rapid product launch schedule, ensuring consistent fresh content without exhausting team resources.

Essential Qualifications

• At least four years of hands-on experience managing organic social media and communities, preferably in direct-to-consumer brands.
• Proficiency with core platforms including Facebook, Instagram, and TikTok, with strong understanding of their content formats, algorithms, and community engagement patterns.
• Proven success in growing engaged communities, emphasizing quality interactions over mere impressions.
• Robust project management skills to maintain content calendars and manage creator partnerships effectively.
• Experience collaborating closely with creative, marketing, and CRM teams to create and deliver timely content.

Preferred Experience

• Background working with brands involved in licensed partnerships or co-branded collaborations.
• Experience managing communities for subscription-based or membership products.
• Expertise in establishing UGC and micro-influencer pipelines from scratch.
• Familiarity with social performance analytics tools such as Sprout Social or native platform insights.

Compensation and Equal Opportunity

Pair Eyewear considers multiple factors when setting compensation, which can lead to variations in pay. The expected salary range for this position lies between $100,000 and $120,000 per year, depending on individual skills, qualifications, and experience. The role may also qualify for additional discretionary incentives, both short-term and long-term. We invite all interested candidates to apply.

As an equal opportunity employer, Pair ensures all qualified applicants receive fair employment consideration without discrimination on grounds including, but not limited to, age, ancestry, citizenship, color, disability, family status, gender identity or expression, marital status, national origin, political beliefs, pregnancy or related conditions, race, religion, sex, sexual orientation, socioeconomic background, veteran status, or any other protected characteristic. We also comply with legal guidelines regarding applicants with criminal histories.