Social Media and Influencer Marketing Specialist

About Buddy Bites

Buddy Bites is a rapidly expanding pet nutrition company dedicated to improving pets' health and happiness through superior-quality nutrition. The brand prioritizes real, premium ingredients in its products, and every purchase aids in feeding shelter animals in need. As one of the fastest growing pet brands in Singapore, Buddy Bites aims to foster a community using creative storytelling, engaging digital content, and impactful partnerships. This dynamic, agile team frequently experiments and embraces fresh ideas, providing a varied daily experience from brainstorming TikTok ideas, filming pets for promotional campaigns, collaborating with creators, to managing influencer events.

Role Overview

The organization is seeking a passionate professional immersed in social media and creator culture who can capture attention effectively. This position merges two fundamental aspects of marketing:

• Creation of social media content and performance-focused advertising creatives
• Management of influencer marketing and creator collaborations

The role involves driving Buddy Bites' growth by producing compelling social content, developing effective paid ad creatives, and expanding a vibrant network of creators and influencers. Ideal candidates enjoy ideation and content production, engaging on-camera when needed, and nurturing authentic creator relationships. Enthusiasm for platforms like TikTok and a knack for identifying engaging hooks and translating those into high-performing content are key.

Key Responsibilities

• Plan, produce, and post compelling content on Instagram, TikTok, Facebook, and other social channels.
• Film and edit short videos including user-generated style content, product showcases, trending topics, educational clips, and behind-the-scenes footage.
• Develop creative concepts and ideas for product launches, special campaigns, and ongoing social media activity.
• Craft captivating captions, hooks, and on-screen text to enhance engagement and drive conversions.
• Recycle and repurpose existing content in diverse formats suitable for multiple platforms.
• Collaborate in planning and styling content shoots involving creators, customers, shelter partners, and pets.
• Keep abreast of social media trends, platform algorithm changes, and emerging content formats.
• Maintain brand consistency in voice and visual identity throughout all social media channels.
• Create effective creative assets for paid social advertising on Meta, TikTok, and other platforms.
• Transform influencer, customer, and in-house content into engaging paid advertisements.
• Design multiple creative variants, hooks, thumbnails, and ad formats for testing purposes.
• Partner closely with marketing to assess creative success and refine winning approaches.
• Conduct research on competitor ads and trending creative work to enhance campaign outcomes.
• Innovate content ideas to support customer acquisition and subscription growth goals.
• Identify, connect with, and recruit creators, influencers, and brand ambassadors primarily in Singapore.
• Initiate and manage high-volume outreach to build and sustain Buddy Bites' creator network and long-term partnerships.
• Oversee product gifting, seeding campaigns, influencer onboarding, and paid collaborations, managing timelines and deliverables.
• Negotiate content rights, whitelisting, and campaign specifics as required.
• Foster genuine, sustained relationships with creators, facilitating ongoing collaboration opportunities.
• Monitor campaign results and advise on methods to improve return on investment.
• Maintain an organized influencer database and continually expand the creator community.
• Stay informed about new creators, industry trends, and opportunities within the creator economy.

Candidate Profile

• 1 to 3 years’ experience in social media, influencer marketing, digital marketing, or content creation.
• Deep knowledge of Instagram, TikTok, and short-form video content platforms.
• Proficient in video editing tools such as CapCut, Premiere Pro, or Final Cut Pro.
• Exceptional storytelling skills with insight into crafting engaging and shareable content.
• Confidence in engaging creators and building enduring professional relationships.
• Strong copywriting ability for producing captivating hooks, captions, and social media texts.
• Comfortable filming content using smartphones or cameras.
• Highly organized with excellent project management and attention to detail.
• Capability to handle multiple campaigns, influencer collaborations, and content timelines at once.

Additional Desirable Skills

• Experience in creating paid advertising creatives for Meta or TikTok.
• Previous involvement in large-scale influencer campaigns.
• Familiarity with Spark Ads, whitelisting, or creator licensing procedures.
• Background working with pet, lifestyle, FMCG, or e-commerce brands.
• Comfortability being on camera.
• Basic knowledge of paid media performance metrics such as CTR, CPC, CPA, and ROAS.

Personal Attributes

• Active and frequent user of TikTok and Instagram, naturally keeping up with trends.
• Enjoys networking and cultivating authentic connections.
• Recognizes the critical importance of hooks in advertising.
• Creative yet commercially oriented, focused on content effectiveness as well as aesthetics.
• Proactive, curious, and continually contributes innovative ideas.
• Organized and adaptable, thriving in a fast-paced startup environment with varied daily activities.
• Deeply passionate about animals.

Why Choose Buddy Bites?

• Join a leading pet brand experiencing rapid growth in Singapore.
• Take ownership of social media strategy and contribute to building one of the largest pet creator communities in the region.
• Gain comprehensive experience in social media, influencer marketing, paid advertising, and brand development.
• Enjoy creative freedom, hands-on ownership, and chances to experiment with new concepts.
• Work at a pet-friendly office environment where bringing your dog is welcome.
• Participate in frequent content shoots featuring adorable pets.
• Be part of an ambitious, tight-knit team dedicated to a cause where every purchase benefits shelter animals.