Social Media Marketing Specialist

Overview

Join Andersen in Dubai as a Social Media Marketing Specialist responsible for overseeing the company’s official social media presence, focusing primarily on LinkedIn, while adhering to global branding and communication standards.

Key Responsibilities

• Manage official social media accounts ensuring alignment with Andersen’s brand tone and visual identity.
• Develop and maintain a detailed content calendar that reflects corporate priorities, service focus areas, and leadership guidance.
• Assist in planning and implementing integrated digital and social media campaigns for various initiatives including new service launches, events, seminars, and thought leadership projects.
• Coordinate timelines, content production, approval workflows, and campaign execution in cooperation with internal teams.
• Amplify leadership and practice-driven thought leadership digitally by repurposing content into engaging formats suitable for social platforms.
• Deliver social media and digital promotion support for firm events and key initiatives, collaborating closely with the Marketing Coordinator to unify efforts between physical events and digital communications.
• Ensure compliance with Andersen’s global branding policies, regulatory requirements, and approval procedures, especially for sensitive or high-profile content.
• Track and analyze social media and campaign metrics such as reach, engagement, and audience growth, preparing regular reports to inform optimization strategies.

Qualifications & Experience

• A bachelor’s degree in Marketing, Communications, Business or a related field.
• Five to seven years of professional experience in social media management and digital marketing, ideally in professional services, consulting, or regulated sectors.
• Preference for experience supporting B2B marketing activities.

Skills & Competencies

• Proven ability to manage social media for corporate or professional services brands.
• Capacity to plan and execute digital and social media marketing campaigns effectively.
• Knowledgeable in using social media analytics and reporting tools for performance measurement.
• Excellent organization and communication skills to handle multiple projects and stakeholders simultaneously.
• Strong attention to detail with a commitment to maintaining brand consistency and adhering to compliance requirements.