Online Marketing Manager (m/w/d)

About the Role

Most media companies focus on protecting their traditional businesses, but we are building the future: independent digital platforms where artists, brands, and themed worlds can directly engage with, monetize, and grow their communities.

Goldberg Entertainment Group AG combines talent, media production, and technology innovation under one roof to create digital entertainment and thematic platforms. Our flagship product is the Pocher.Club, a subscription-based app centered on Oliver Pocher. Additional themed platforms in areas like true crime, creator economy, and dogs are in development.

We are seeking an Online Marketing Manager (m/f/d) or Growth Marketing Manager to help build and scale this platform ecosystem. In this role, you will work alongside platform owners to develop reach, community, and growth, playing an integral part in establishing and expanding our marketing team. Whether you identify as an online marketing, performance marketing, growth marketing, CRM, or social media manager, you will engage in all these functions within a single position.

Your Responsibilities

• Implement multichannel marketing campaigns including paid performance marketing on Meta, Google, and TikTok, organic social media strategies, newsletters, promotional activities, and community engagement mechanisms.
• Design and execute CRM initiatives, email marketing campaigns, and newsletter sequences in Brevo for onboarding, win-back, and churn prevention.
• Manage coupon and promotional campaigns, including reactive measures linked to PR events.
• Lead end-to-end launch campaigns for new platforms.
• Optimize landing pages with conversion rate improvements and A/B testing.
• Identify and replicate successful social media and community strategies across platforms, scaling effective methods from Pocher.Club to new themed platforms.
• Collaborate closely with platform owners, designers, content producers, and the tech team to translate strategic ideas into concrete channel actions.
• Provide regular reporting and performance analysis to executive management and platform owners.

Qualifications

• Passion for acquiring and retaining customers while exploring innovative and unconventional approaches.
• Strong user-centric mindset focused on community needs and delivering genuine value.
• Between 3 to 5 years of experience in online marketing, performance marketing, or CRM, preferably within subscription, content, or entertainment industries.
• Multichannel proficiency, comfortable managing paid campaigns, CRM, email newsletters, social media, and promotions.
• Proficiency with tools including Meta Ads, Google Ads, TikTok Ads, Brevo (or alternatives such as Klaviyo, Mailchimp), Stripe (or comparable subscription/ coupon systems), and web analytics platforms like Plausible or GA4.
• Capability to think strategically and execute operationally by designing and implementing measures collaboratively rather than merely passing briefs.
• Strong data affinity with enthusiasm for A/B testing, funnel optimization, and performance reporting.
• Excellent teamwork skills to effectively collaborate with platform owners, designers, content producers, and tech teams.
• Familiarity and active engagement with AI tools in daily workflows within a KI-affine (AI-forward) environment.
• Motivation to grow into a leadership role as the team expands.

Additional Desired Skills (Not Mandatory)

• Trend awareness relating to the creator economy and entertainment sectors.
• Interest in themes such as entertainment, true crime, lifestyle, sports, or dogs.
• Experience with coupon and promotional strategies in subscription products.

What We Offer

• A pivotal role within a growing platform ecosystem with a clear roadmap for new products and themes.
• Full autonomy in execution without bureaucratic hurdles and rapid decision-making processes.
• Combined strategic and operational responsibilities in a single role.
• Clear career path towards Head of Marketing & Growth with team growth.
• Close collaboration and direct impact working alongside all relevant teams including leadership, tech, content production, and marketing.
• Opportunity to work with notable artists, experts, and public figures associated with our platforms, linking them effectively with their audiences.
• Modern office location by the Rhine in Cologne (Picassoplatz), with a 4-day in-office and 1-day home-office schedule.
• Top-tier technical hardware and software equipment.