Online Marketing Manager (m/w/d)
Heilbronn, Baden-Württemberg, Germany · Full Time
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- Experience
- 3+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 3 weeks ago
- Work mode
- In office
- Education
- Marketing
- Eligibility
- Professionals with a completed degree or equivalent qualification in marketing/communications and at least 3 years of online marketing experience, ideally in e-commerce and social media, are suited for this role.
- Resume
- Required to apply
Where you'll work
Job description
About the Company
EPP-Design GmbH & Co. KG develops LIEBLINGSKORB, a brand focused on sustainable and stylish solutions that make everyday life easier and more enjoyable. The company is looking for a creative marketing professional who can build forward-looking campaigns and help take the brand to a stronger digital presence.
Role Summary
As an Online Marketing Manager, you will shape the brand's online visibility, strengthen sales growth, and manage digital communication across channels. The position combines strategic planning, content development, performance marketing, and ongoing campaign optimization.
Key Responsibilities
- Design and execute online marketing initiatives that increase brand awareness and drive revenue.
- Plan, manage, and refine emotionally engaging campaigns that communicate the brand's unique selling points effectively to the target audience.
- Oversee social media channels, create content plans, and produce posts and assets that bring the brand to life and engage followers.
- Improve website and digital content performance for search engines and manage targeted paid search campaigns to boost visibility.
- Track marketing results, evaluate campaign performance, identify improvement opportunities, and turn data into actionable recommendations.
- Develop and implement lead-generation and customer-retention campaigns to attract new buyers and deepen relationships with existing customers.
- Further develop brand messaging and content strategy with storytelling approaches that reflect the values of LIEBLINGSKORB and strengthen customer loyalty.
Requirements
- A completed degree in marketing, communications, or an equivalent qualification.
- At least 3 years of professional experience in online marketing, ideally with exposure to e-commerce and social media.
- Strong creativity and a good sense for digital marketing trends and product storytelling.
- Solid analytical ability and experience using common tools such as Google Analytics and Meta Ads Manager.
- An independent, organized way of working and a high level of initiative.
- Enthusiasm for aesthetic, sustainable products and an understanding of how to translate emotional value and USPs into campaigns.
Benefits
- Opportunity to play an active role in building a premium e-commerce brand.
- Room to contribute creative ideas and help shape marketing direction.
- A dynamic team environment with flat hierarchies.
- A company culture that genuinely values sustainability, design, and innovation.
- The chance to help shape the future of a modern, sustainable lifestyle brand.
Additional Information
This is a full-time, on-site role based in Heilbronn, Baden-Württemberg, Germany.
No salary, application deadline, start date, or vacancy count was specified in the source information.