Online Marketing Internship

Role overview

This position supports coordination with major advertisers and their agency teams, helping them improve performance through FirstCry’s marketing platform, FirstCry ADBees.

What you will do

• Analyze campaign performance in detail and support KPI-focused measurement approaches.
• Spot performance patterns, suggest campaign improvements, and identify opportunities for additional business.
• Compile important data points and insights for internal discussions and meetings.
• Join client conversations regularly to strengthen working relationships.
• Work closely with internal cross-functional teams to help deliver campaign outcomes.
• Assist with campaign launch activities and creative production workflows.
• Handle post-campaign reviews and turn findings into recommendations that encourage repeat business.
• Follow internal best-practice standards, operating procedures, and work rhythms.

Additional information

This internship offers the possibility of being converted into a full-time role. The position is based in the office.

About the company

FirstCry.com is Asia’s largest e-commerce platform for kids and baby products, offering more than 90,000 products and serving over 9 lakh satisfied customers. Founded in 2010, the company has expanded from a team of 4 to more than 1,200 employees, with headquarters in Pune and a presence in Delhi, Bangalore, and Mumbai. It is also growing its retail footprint, with more than 350 stores across several states in India, making it the second-largest offline player in this segment.