Marketing Ad Operations and Investor Relations Specialist

About the Role

We are seeking a meticulous marketing professional based in Canada to lead digital advertising and investor relations marketing across multiple platforms. This fully remote role involves managing campaign execution, optimizing performance, and coordinating creative assets, all while collaborating with external partners to ensure campaign excellence and compliance. With a focus on using modern marketing technologies and analytical strategies, this position offers an opportunity to shape impactful marketing initiatives within a dynamic and innovative setting.

Key Responsibilities

• Design, launch, and oversee digital advertising campaigns spanning email, social media, display ads, and other online channels.
• Create, schedule, and refine email campaigns utilizing marketing automation tools, keeping branding and objectives aligned.
• Coordinate delivery of advertising materials including creatives, landing pages, banners, and email assets for internal teams and external partners.
• Track campaign metrics such as impressions, CTR, conversions, open rates, ROI, and engagement, recommending improvements based on data.
• Generate detailed campaign performance reports, analyze trends, and assist with ongoing optimization through testing and data-driven adjustments.
• Resolve issues related to campaign delivery, tracking, or reporting by working closely with technical and marketing teams.
• Ensure all marketing content complies with company standards, regulatory guidelines, and quality checks prior to release.
• Maintain precise documentation including approvals, marketing contracts, and partner communications while juggling multiple active projects.

Candidate Requirements

• 2 to 4 years’ experience in digital marketing, email marketing, ad operations, or a similar marketing role.
• Bachelor's degree in Marketing, Communications, Business, or related fields is preferred but not mandatory.
• Proficiency with email marketing platforms such as Klaviyo, CleverTap, Mailchimp, or equivalents.
• Basic coding skills in HTML and CSS for email and landing page creation; familiarity with Webflow is desirable.
• Experience with Google Analytics, tagging tools, Facebook Business Manager, and ad performance monitoring software.
• Graphic design capabilities using software like Adobe Photoshop, Canva, or similar tools.
• Knowledge of AI-driven tools that streamline campaign creation, content generation, reporting, testing, and workflow processes.
• Understanding of digital ad metrics (CPC, CPM, CPA, CTR, ROAS) and experience performing A/B tests and optimizing campaigns.
• Strong analytical, organizational, communication, and project management skills to handle multiple deadlines in a dynamic environment.
• Ability to effectively collaborate with cross-departmental teams, external stakeholders, demonstrating accountability and a mindset for continuous improvement.
• Experience in investor relations marketing, financial services marketing, agency environments, or programmatic advertising platforms is advantageous.

Benefits & Perks

• Competitive salary package.
• Fully remote working setup with opportunities for global collaboration.
• Equity offerings available to qualifying full-time employees.
• Performance-based bonuses.
• Comprehensive employee benefits.
• Flexible paid time off, company holidays, and wellness days for eligible full-time staff.
• Weekly designated meeting-free days to enhance focus and productivity.
• Recognition and rewards programs for team achievements.
• Virtual social gatherings and team-building events.
• A forward-thinking culture promoting professional growth, ownership, and lifelong learning.

Additional Information

This listing is managed by a partner organization responsible for all application processing and subsequent steps. Our platform uses AI tools to accelerate and improve the fairness of candidate selection, though final hiring decisions rest with the partner company. Data protection and privacy policies are strictly observed in accordance with GDPR and relevant laws, including candidate rights to access and amend personal data.