Online Marketing and D2C Ecommerce Specialist

Company Overview

Reolink, established in 2009 by passionate engineers, is a prominent provider of intelligent visual technology for residential and commercial security needs. Serving millions globally across over 110 countries, the company is committed to delivering cutting-edge, dependable, and user-friendly security products to empower customers in protecting their valuables.

Work Environment and Benefits

• Work schedule consists of five days per week.
• Current office location near Kaki Bukit MRT, Singapore, with a planned relocation to Tai Seng MRT by August 2026.
• Employees receive comprehensive medical and dental benefits.
• Yearly and performance bonuses are part of the compensation package.

Qualifications

• Preferably a Bachelor's Degree in any discipline.
• Between two to five years of direct experience managing corporate e-commerce websites, demonstrating attentiveness to user needs, proficiency with data analysis, and logical thinking.
• Strong familiarity with e-commerce platform policies including Amazon, Shopee, and Lazada.
• Experience with website traffic and conversion metrics, utilizing tools such as Google Analytics, A/B testing, CPC, and conversion rate optimization.
• Prior involvement in cross-border e-commerce (B2C or D2C) is advantageous, especially with markets in the United States, Australia, and major European countries (UK, Italy, Turkey, France, Germany, Spain, Netherlands, Belgium, Sweden, Portugal, etc.).

Key Responsibilities

• Oversee and maintain the company’s e-commerce platforms, focusing primarily on the official website and Amazon storefronts for Australia, Europe, and the US markets, with other marketplaces like Shopee and Lazada managed by external partners.
• Create and upload product listings, ensuring titles, descriptions, and specifications are tailored to target consumer preferences for enhanced engagement.
• Conduct detailed keyword research and optimize listings to boost product visibility, improve search rankings, and increase conversion rates across diverse e-commerce platforms.
• Design and implement targeted promotional campaigns including discounts, advertisements, and sponsored listings to drive customer traffic and sales growth.
• Monitor customer orders and coordinate fulfillment activities to comply with platform-specific standards for performance and quality.
• Analyze sales data, traffic metrics, and conversion figures regularly to generate insights that inform continuous optimization of product offerings and pricing strategies.
• Ensure strict compliance with all relevant platform policies and guidelines to maintain account integrity and uninterrupted business operations.