National Sales Manager – Ireland & UK (Director Designate)

About Sturdy Products Ltd

Sturdy Products Ltd is a reputable Irish manufacturing company with over 40 years of dedicated expertise. It boasts a diverse range of more than 600 innovative rotationally moulded products and is currently undergoing significant expansion in both Ireland and the UK.

Role Overview

We seek a commercially focused National Sales Manager to drive our growth ambitions across Ireland and the UK. In this role, you will build and lead sales teams, guide key account relationships, and expand our market penetration across sectors including construction, environmental services, laundry, agriculture, forecourt retail, and bespoke moulding.

Key Responsibilities

• Establish and manage sales teams operating in Ireland and the UK territories.
• Develop and implement effective sales strategies for both regions.
• Increase revenue, profit margins, and market share through proactive sales initiatives.
• Broaden the UK market presence and nurture partner relationships.
• Oversee major national client accounts to foster strong business ties.
• Spot and capitalize on new business opportunities in various lucrative sectors.
• Provide detailed sales forecasts, performance reports, and analytical insights.
• Partner with marketing teams to design sector-targeted campaigns.
• Contribute to the development of a 24–36 month commercial growth plan.

Candidate Profile

• Over five years of senior-level sales experience in manufacturing, industrial, construction, or related industries.
• Proven success managing sales across national or multiple regional territories, ideally both Ireland and the UK.
• Demonstrable history of driving revenue growth and entering new markets.
• Strong commercial acumen in areas such as pricing strategies, bidding/tendering processes, and margin optimization.
• Outstanding communication, negotiation, and customer relationship management capabilities.
• Ability to thrive in a dynamic, fast-paced SME environment with hands-on involvement.
• Must live within 40 kilometers of Blessington, County Wicklow.

Preferred Experience

• Familiarity with sectors such as materials handling, forecourt retail, laundry services, construction, and custom moulding.
• Aspirations to advance into a Sales Director or Commercial Director position.

Compensation and Benefits

• A competitive salary complemented by a substantial performance-based bonus.
• Provision of a company car or a car allowance.
• Opportunity to architect and lead the commercial functions across both Irish and UK operations.
• Support from a seasoned leadership team dedicated to growth.
• A transparent career progression path toward senior commercial leadership roles.
• The chance to significantly influence a flourishing and innovative manufacturing business.

Additional Information

Interested candidates should submit their curriculum vitae along with a concise cover letter to the provided contact. The application deadline is 14th April 2026, with an expected start date of 1st June 2026.