National Media Manager

About the company

Dyson is a global technology business expanding quickly across categories, geographies, and teams. The company established its Canadian presence in 2006 and is headquartered in Toronto, where it has earned recognition as a top employer. Its local footprint has grown across digital, direct, field sales, and Dyson Demo stores.

Dyson also emphasizes an on-campus working environment that encourages collaboration, learning, and team development, helping foster a lively and connected workplace.

Role overview

Reporting to the Head of Marketing, this position serves as the in-house authority on traditional and digital media planning. The role focuses on building and delivering national and Amazon media strategies in collaboration with category, ecommerce, and account teams, while ensuring campaigns support Dyson’s commercial goals and produce measurable impact. The role also works closely with global and Americas center-of-excellence teams.

Core responsibilities

• Lead the annual and campaign-level media agency briefing process together with category, PR, and ecommerce partners.
• Own full-funnel media planning for national and Amazon businesses, covering both online and out-of-home channels.
• Maintain the media calendar, keeping timelines on track, budgets approved, and tactics aligned to business objectives.
• Work with Category Managers, the Senior Ecommerce Manager, and the Amazon Senior Account Manager to shape data-led media plans and creative solutions.
• Use structured testing, measurement tools, and reporting practices to improve campaign outcomes.
• Coordinate with global and Americas media teams to activate initiatives, report performance, and support local execution.
• Present media plans and results to stakeholders across the business and influence cross-functional decision-making.
• Build strong partnerships with media platforms and partners such as Meta, TikTok, and Google to secure early access to new opportunities.
• Act as the main point of contact for the media agency, ensuring audience targeting is optimized across all channels and new media approaches are explored.
• Use audience-led programmatic buying methods and relevant platforms such as SA360, DV360, Google Ads, Facebook Business Manager, and Google Analytics.
• Improve campaign performance through A/B testing, audience testing, creative testing, and landing page experimentation.
• Provide bi-weekly, monthly, and post-campaign insights to continuously refine targeting, tactics, and results.
• Review KPIs and media performance to help deliver strong ROI and target achievement.
• Align media forecasts with ecommerce objectives.
• Find ways to improve operational efficiency and streamline agency processes.
• Advise category teams on creative and content direction to strengthen marketing efforts.
• Partner with ecommerce teams to execute Dyson Canada’s digital strategy in line with global brand standards.
• Collaborate with stakeholders across Category, Ecommerce, National Account, Retail, PR, Customer Service, and Owner Engagement.
• Convert category priorities into effective advertising campaigns and compelling ad copy.
• Identify and drive projects, tools, and campaigns that contribute to sales growth.
• Manage media budgets, purchase orders, invoice handling, and budget tracking.
• Define and improve team processes and ways of working.
• Coach the Media Associate through regular feedback, one-on-ones, and clearly defined goals.

Candidate profile

The ideal candidate brings strong media expertise, digital and traditional consumer media experience, and a solid understanding of ecommerce marketing. The person should be confident in leadership, stakeholder management, analytics, and project execution, while also being highly organized, collaborative, and detail-oriented.

Requirements

• Bachelor’s degree in a relevant discipline.
• 5 to 7 years of marketing experience, including at least 5 years focused on media for a large ecommerce business or a media agency.
• Background in promoting products and services online for consumer brands, including transactional websites.
• Strong paid search experience, including campaign setup, execution, and optimization for direct and retail activity.
• Good understanding of how video and interactive digital assets affect the purchase journey.
• Solid knowledge of web technologies, search engines, landing page optimization, and current industry tools and trends.
• Preferred experience working with major retailers in an ecommerce setting.
• Experience managing sizable budgets across multiple business areas.
• Prior experience working with or within a media agency.
• Hands-on exposure to both traditional and digital consumer media.
• Demonstrated leadership and analytical ability.
• Strong familiarity with the Dyson brand and commitment to protecting its integrity.
• Excellent communication and presentation skills.
• Ability to take projects from idea to execution and evaluate outcomes.
• Strong knowledge of Dyson’s channels.
• Excellent project management capabilities and experience coordinating cross-functional teams and resources.
• Ability to write clear and effective project briefs.
• Advanced skills in Microsoft Excel, Word, PowerPoint, and Outlook.
• Experience with major web analytics and reporting tools.
• Strong digital marketing capability with a track record of results.
• Self-driven, open to feedback, and able to set priorities clearly.
• Objective, flexible, enthusiastic, and collaborative.
• Detail-focused in both project management and reporting.
• Curious and committed to continuous learning in digital marketing.
• Creative, proactive, and always looking for improvements.
• Comfortable working across diverse teams and personalities.

Compensation and benefits

The base compensation for this position is CAD 117,000 to CAD 135,000 per year, plus bonus eligibility.

Dyson’s reward package extends beyond pay and includes financial, health, and lifestyle benefits. Financial benefits include matching RSP contributions, company-paid life insurance and AD&D, short-term and long-term disability coverage, an employee referral program, and product discounts. Lifestyle benefits include competitive paid time off, covering floater holidays, sick time, and vacation, as well as a generous maternity leave program and an employee assistance program.

Inclusion and accommodation

Dyson is committed to an inclusive and accessible hiring process and can provide reasonable accommodations for candidates with disabilities upon request. The company is an equal opportunity employer and makes employment decisions without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status, or any other protected characteristic.