National Account Manager - Hotels

Opportunity Overview

Bacardi is seeking a National Account Manager based in Illinois, New York, Maryland, or Washington D.C., to lead and coordinate collaborations across multiple Bacardi functions and customer partnerships. The role is focused on generating value, boosting market share, and driving sales growth through strategic market activation and customized brand initiatives fitting customer needs.

Key Responsibilities

• Lead cross-functional processes to align Bacardi, distributors, and customers towards shared business goals and market share expansion, including spearheading the development of annual sales plans and strategies.
• Develop strategic plans by understanding customer and guest requirements; integrate these insights with Bacardi's diverse portfolio to drive premiumization and growth using analytics, marketing data, and innovation.
• Engage with national hotel chains such as Marriott, Hilton, Hyatt, and Omni, as well as regional and local food and beverage buyers, fostering strong partnerships through collaboration with distributor and Bacardi sales teams.
• Build relationships throughout the customer's organization to deeply understand their business, negotiate program and portfolio support, and craft insightful customer-focused presentations.
• Participate in customer events to strengthen partnerships and manage reporting activities including business analysis, quarterly business reviews, chain summits, post-program analysis, forecasting, and risk mitigation.
• Drive innovation around menu offerings to enhance premiumization, support cocktail development and social media engagement, and improve operational efficiencies within Bacardi and with partners.

Required Qualifications and Experience

• Bachelor's degree in Business Management or a related discipline.
• Minimum of eight years of sales experience, including at least four years in customer or chain account management within the spirits or consumer goods industry.
• Proven relationship-building skills through active listening and collaboration focused on mutual accountability and value creation.
• Excellent verbal and written communication abilities.
• Experience managing distributors and customers, including familiarity with e-commerce channels.
• Strong grasp of business fundamentals including pricing, route-to-market strategies, and supply chain processes.
• Willingness and ability to travel up to 70% of the time.

Leadership Qualities

• Ability to foster a culture of belonging, making individuals feel valued for their identity and contributions.
• High self-awareness with reflection on personal strengths, weaknesses, and impact on others.
• Capability to understand and support people through challenging situations to enhance collective performance.
• Consistent achievement of results in new situations by inspiring confidence and team motivation.
• Critical and strategic thinking skills with creative problem-solving and an execution focus.
• Adaptability to change characterized by curiosity, willingness to experiment, and a growth mindset to learn from experience.

Equal Opportunity and Inclusion

Bacardi is committed to equity and diversity, ensuring fair treatment and rewards for all employees regardless of background, identity, or legally protected characteristics. Applicants from all backgrounds are encouraged to apply.

Employee Benefits and Perks

• Competitive salary and incentive programs aligned with company and individual performance.
• Generous paid time off including holidays, additional volunteer days, and inclusive family leave policies.
• Retirement and pension plans.
• Comprehensive medical, critical illness, and life insurance coverage.
• Employee assistance programs promoting well-being.
• Benefits may vary based on work nature and location, with some subject to employee contributions or subsidies.

Additional Information

This role is a direct search assignment managed by Bacardi; applications from recruitment agencies will not be accepted and no fees will be paid for unsolicited CVs.