National Account Manager - Costco and Strategic Channels

About Celsius Holdings

Celsius Holdings is a globally expanding consumer packaged goods company that innovates the energy drink market through top brands including CELSIUS®, Alani Nu®, and Rockstar®. Our products cater to diverse consumer preferences in lifestyle energy, wellness, and performance sectors. Rooted in scientific research and fitness culture, Celsius is powered by a proprietary, clinically validated formula aimed at energizing active lifestyles. With acquisitions of Alani Nu and Rockstar, Celsius broadens its consumer reach and channel presence, promoting rapid global growth.

Role Overview

The National Account Manager leads the commercial strategy and manages customer relationships with Costco Canada across Celsius, Alani, and Rockstar brands. This role is responsible for driving profitable growth, crafting and implementing annual business plans, uncovering new growth avenues, and collaborating cross-functionally to enhance distribution, merchandising, promotional efforts, and category leadership. Additionally, the role leads commercial management for the supplement portfolio with third-party distributors and supports strategic national fitness channel accounts.

Key Responsibilities

• Own and maintain commercial relationships with Costco Canada for multiple brands.
• Develop and execute joint annual business plans targeting revenue, volume, market share, and profitability.
• Negotiate agreements including promotions, pricing, merchandising, and new item listings.
• Identify opportunities to grow product assortment, seasonal programs, and distribution channels.
• Lead customer business reviews and present category and brand growth opportunities.
• Monitor performance metrics, evaluate risks and opportunities, and implement corrective actions.
• Collaborate closely with Costco buyers to strengthen strategic partnerships.
• Manage commercial leadership of the supplement portfolio with third-party distribution partners.
• Develop business plans and conduct performance evaluations with distributors.
• Explore expanding market penetration and distribution across Canada.
• Support commercial and launch strategies for new product introductions.
• Represent supplements in national fitness accounts and support fitness and specialty retail channel development.
• Assist with strategic negotiations and customer presentations as needed.
• Create sales forecasts and demand plans in partnership with Supply Chain and Sales Operations.
• Analyze syndicated data and retailer reports to monitor competitive activity and trends.
• Prepare regular business reviews and performance scorecards.
• Manage trade investments to optimize returns and meet financial goals.
• Partner with Marketing, Shopper Marketing, Insights, Supply Chain, Revenue Management, and Finance to ensure successful execution of products and programs.

Qualifications

• Bachelor's degree in Business, Commerce, Marketing, or related discipline; MBA is a plus.
• Between 5 to 8+ years of growing experience in consumer packaged goods, beverage, food, health or wellness sectors.
• Proven track record managing national retail accounts, preferably Costco.
• Experienced in negotiating customer contracts and managing trade investments.
• Proficient with syndicated data sources such as NielsenIQ and Circana/IRI and retailer reporting tools.
• Experience managing distributors or broker partnerships is beneficial.
• Knowledge of supplements, health & wellness, or fitness industries considered an advantage.

Success Indicators

• Attainment of sales, volume, and profit objectives annually.
• Growth in Costco distribution, assortments, and promotions.
• Expansion of supplement portfolio through distribution partners.
• Improvement in fitness account penetration.
• Accuracy of sales forecasts and effective inventory control.
• High levels of customer satisfaction and strong partnership development.
• Flawless execution of product launches and promotional activities.