MINI Regional Marketing Specialist

About BMW Group and MINI

BMW Group is recognized globally as a leader in premium automobile brands. To maintain our leadership and innovation, we prioritize hiring dynamic, passionate, and talented individuals who contribute to a collaborative and forward-thinking corporate culture. MINI, as part of the BMW Group, represents more than just cars—it is a symbol of creative urban lifestyle and innovation. It combines iconic design with leading technologies in digitalization and electrification, constantly evolving while honoring its heritage.

Position Overview

The MINI Regional Marketing Specialist role is offered on a one-year renewable contract basis based in Singapore. This position supports regional marketing activities across seven East Asian markets, focusing on campaign management, brand communications, and administrative operations.

Key Responsibilities

• Assist the Regional Marketing Manager by managing holistic 360-degree marketing campaigns, including monitoring their performance across multiple markets.
• Contribute ideas and oversee the execution of regional marketing campaigns.
• Manage market activities approvals to ensure compliance with corporate identity guidelines and prepare briefs for creative artworks.
• Oversee social media content calendars for approval and quality assurance.
• Monitor the development of new websites for markets, including campaign management, web analytics, ecommerce functions, site maintenance, and product page updates.
• Support media planning by helping to create integrated online media strategies involving display ads, search engine marketing, and retargeting efforts; identify and evaluate emerging media platforms.
• Assist with CRM operations by supporting Salesforce campaign setup, tracking, and reporting.
• Provide support for event management and below-the-line marketing initiatives including conferences and ad-hoc projects.
• Review and steer market marketing calendars and activities to ensure timely and consistent communication.
• Proactively manage relationships with agencies handling these marketing tasks.
• Handle administrative functions such as budget monitoring, dealer claims processing, invoice processing using SAP, document organization, and archiving.
• Prepare presentations, reports, charts, and other marketing materials as needed.
• Coordinate routine meetings involving markets and agencies to maintain communication flow.

Qualifications and Requirements

• Possess a relevant degree with 3 to 5 years of marketing, digital, or regional marketing experience.
• Highly organized with a strong aptitude for administrative responsibilities and comfort handling numerical data with meticulous attention to detail.
• Experience in regional marketing coordination, CRM systems, content management systems, and IT infrastructure is advantageous.
• Excellent verbal and written English communication skills for effective collaboration with regional stakeholders, agencies, and business partners.
• Sound understanding of brand and marketing communication strategies.
• Strong interpersonal and project management capabilities.
• A collaborative team player able to work effectively with cross-regional teams, agencies, and functional partners.