Medical Social Media Manager

Role Overview

The Medical Social Media Manager will lead the strategic planning, implementation, and continuous enhancement of social media campaigns focused on healthcare topics across several client portfolios. This role requires close coordination with content creators including strategists, medical writers, designers, and project managers to convert intricate medical data into accessible, engaging content that adheres to healthcare regulations and client branding standards.

Key Responsibilities

• Design and implement social media strategies tailored to healthcare clients' marketing goals and business aims.
• Work collaboratively with medical professionals and internal teams to simplify complex medical knowledge into compliant and compelling content.
• Manage the development and approval of monthly content schedules covering various healthcare fields and treatment areas.
• Ensure content follows an educational structure that effectively transitions audiences from awareness to taking action.
• Coordinate efforts with creative, motion graphic, copywriting, and account management teams to produce high-quality bilingual content.
• Maintain adherence to client branding and healthcare communication protocols.
• Track and analyze content engagement metrics, offering recommendations for ongoing campaign optimization.
• Guarantee prompt delivery of creative materials while upholding standards for quality, accuracy, and regulatory compliance.
• Keep abreast of the latest trends in healthcare communications, social media innovations, and platform changes.
• Serve as the key liaison between clients and internal departments for all healthcare social media activities, ensuring clear and effective communication.