Media Planning Specialist

About Klick

Klick Group brings together Klick Health, Klick Media Group, Klick Applied Sciences, Klick Consulting, and Klick Ventures to help life sciences organizations unlock their full potential. Established in 1997, the company operates from offices in New York, Philadelphia, Saratoga Springs, Toronto, London, São Paulo, and Singapore. It is widely recognized for a people-first culture that values performance, creativity, collaboration, innovation, and meaningful impact.

About the Media Craft Team

Klick Media focuses on delivering campaigns to the audiences that matter most, at the right time and through the right channels. The team blends audience insight, data, and technology to create measurable outcomes. Media work is continuously tested, refined, and improved in partnership with strategy, creative, and analytics teams so that insight and creativity translate into results.

Role Summary

The Media Planning Specialist will help plan and run digital media campaigns aimed at healthcare audiences in the US market. This role partners with senior media planners, media operations, analytics, and other cross-functional teams to turn data into practical media strategies. The position supports planning, launch, optimization, and reporting, while developing a strong grounding in digital media best practices.

Key Responsibilities

• Build and support digital media plans across paid search, display, video, social, email, and mobile channels using audience and platform data.
• Track budgets by channel, manage pacing, and assist with optimization efforts aligned to KPI targets alongside Analytics and Media Operations.
• Launch and refine live campaigns using media platforms and tools, while maintaining accuracy, compliance, and strong performance.
• Create performance reporting and analysis that measure campaign results and guide next-step recommendations.
• Work closely with Media Operations, Finance, Project Management, SEM, Biddable, Analytics, and Client Services to deliver integrated campaign work.

Requirements

• At least 2–3 years of practical experience in digital media planning or execution, including setup, optimization, and reporting.
• Background supporting paid digital campaigns across several channels such as search, display, video, or social, with proven performance impact.
• Strong ability to review campaign data and turn findings into actionable optimization suggestions.
• Hands-on experience with media and operational tools such as DCM, Datorama, Genome, Excel, PowerPoint, or similar platforms.
• Experience working with cross-functional teams and media vendors to deliver campaigns successfully.
• Comfort and eagerness to use AI as part of everyday work processes.
• Exposure to US healthcare or pharmaceutical campaigns in an agency setting is preferred.
• Familiarity with budget management, pacing, and reconciliation processes is preferred.
• Experience supporting or mentoring junior colleagues or coordinators is preferred.
• Interest in helping with new business efforts or process improvements is preferred.

Compensation

The base salary for this role is $60,000 to $68,000. The final offer will depend on factors such as work location, skills, education, and prior experience.

Inclusion and Accessibility

Klick is committed to building a workplace where people from all backgrounds can grow and succeed. The company encourages applications from historically underrepresented communities, including Black people, Indigenous peoples, other people of color, people with disabilities, people from gender and sexually diverse communities, and individuals with intersectional identities. The recruitment process and workplace are intended to be inclusive and barrier-free, and accommodation is available upon request by contacting careers@klick.com.