A
Media Buying Specialist
Sahibzada Ajit Singh Nagar, Punjab, India · Full Time
Be the first to apply
- Experience
- 1–5 yrs
- Salary
- —
- Openings
- 1
- Posted
- 1 hour ago
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
Job description
About the Role
This position involves managing and expanding Google Ads campaigns at a company located in Mohali. The role requires a professional with 1 to 5 years of experience, skilled in Google Ads, e-commerce marketing, budget management, and cost per sale (CPS) tracking.
Key Responsibilities
- Design, implement, and scale Google advertising efforts aimed at driving high-intent customer conversions.
- Create and fine-tune keyword strategies targeting bottom-of-funnel prospects to maximize purchase likelihood.
- Consistently enhance key performance metrics including cost per acquisition (CPA), return on ad spend (ROAS), and overall campaign profitability.
- Utilize advanced Smart Bidding techniques such as target CPA, target ROAS, and value-based bidding to improve campaign outcomes.
- Discover, evaluate, and grow effective conversion funnels and arbitrage setups.
- Perform comprehensive performance reviews including analysis of search term data, user intent categorization, and identifying points of funnel disengagement.